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Revenue Operations

• Support the development, maintenance, and rollout of standardized enablement playbooks covering discovery, demos, trials, competitive positioning, and closing.
• Execute onboarding and ramp programs for SDRs, AEs, CSMs, and Product Specialists, including coordinating sessions, materials, and reinforcement activities.
• Reinforce and support structured training programs that build fluency in corporate security, OSINT, threat intelligence, government workflows, and Liferaft’s value drivers.
• Reinforce Liferaft’s sales process standards, including qualification, opportunity progression, forecasting hygiene, and next-step discipline.
• Support opportunity management best practices in Salesforce, including documentation standards and pipeline hygiene, in partnership with RevOps.
• Identify recurring friction points in Sales and Customer Success processes and surface insights to enablement and revenue leadership.
• Maintain and update enablement content including playbooks, discovery guides, objection handling resources, demo flows, scripts, and vertical-specific messaging, ensuring materials are current and aligned to approved positioning.
• Partner with Product Marketing to ensure enablement materials reflect established messaging frameworks and product narratives, and keep content organized, accessible, and consistently used across teams.
• Support the structure and execution of sales trials by reinforcing defined success criteria, approval gates, and role clarity across AEs and Product Specialists.
• Assist in training sales and PS teams on trial execution best practices that reinforce value and support decision-making.
• Help document and reinforce technical storytelling and workflow mapping that supports alignment between sales and technical teams.
• Support recurring enablement sessions and reinforcement across sales skills, product knowledge, objection handling, negotiation, and executive communication.
• Assist with call reviews and insight gathering using tools like Gong to identify skill gaps, trends, and coaching opportunities.
• Support targeted training initiatives and help track enablement effectiveness using performance data and core revenue metrics.
• Support the creation and maintenance of enablement materials that help CSMs deliver consistent onboarding, adoption, EBRs, and renewal motions.
• Assist with playbooks that support risk identification, churn mitigation, and expansion readiness, without owning commercial strategy.
• Help coordinate training on new product features, evolving use cases, and customer feedback themes.

Revenue Enablement Specialist

Full-stack Engineer

• Design, develop, and maintain scalable and secure OSINT software solutions.
• Implement machine learning and natural language processing (NLP) techniques for data enrichment and analysis.
• Collaborate with data scientists, analysts, and security professionals to refine intelligence workflows.
• Ensure system performance, reliability, and security best practices are met.
• Stay up-to-date with the latest OSINT tools, techniques, and industry trends.
• Contribute to the architecture and design of backend services and databases.
• Write clean, maintainable, and well-documented code.

Software Engineer

Product Operations

• Develop, implement, and maintain standardized frameworks and processes to streamline product planning, prioritization, and execution.
• Ensure the adoption of modern product management best practices through formal education, peer knowledge sharing, and continuous benchmarking against industry standards.
• Foster a culture of continuous improvement by organizing workshops, retrospectives, and peer reviews to refine and evolve practices.
• Build and maintain robust systems to collect, aggregate, and analyze product performance data.
• Create insightful dashboards and reports to track key product metrics such as usage, adoption, and customer feedback.
• Present data findings in a compelling and actionable format to support strategic decision-making across teams.
• Identify, implement, and optimize tools to enhance the efficiency of product management processes, including roadmapping, analytics, and collaboration tools.
• Ensure seamless integration and adoption of tools across teams while maintaining data quality and consistency.
• Provide training and support to maximize the value of tools used by the product organization.
• Act as the central point of contact between product, engineering, marketing, sales, and customer success teams to align on product goals and priorities.
• Facilitate cross-functional collaboration to ensure readiness for product launches and updates.
• Create and maintain structured feedback loops to incorporate insights from customers and stakeholders into the product development lifecycle.

Product Operations Manager

Business Development Rep

• Qualify leads from marketing campaigns as sales opportunities
• Contact potential clients from named account list through LinkedIn, phone calls and emails
• Present our product to potential clients using the guides and scripts provided
• Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find
• Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads
• Set up meetings or calls between prospective clients and Account Executives
• Meet regularly with assigned Account Executives to understand and support their prospecting strategy
• Deliver performance reports on a weekly, monthly, and quarterly basis
• Stay in the loop on the latest products, services, competitors and business development tools and techniques

Business Development Representative

Marketing

• **What you do as Marketing Specialist at Liferaft**
• - Build and execute integrated email marketing campaigns that drive MQLs, nurture leads, and support sales outreach.
• - Own the end-to-end campaign experience — from email click to landing page CTA — ensuring consistent messaging, design, and conversion optimization.
• - Coordinate campaign timelines, assets, and approvals to ensure timely execution.
• - Implement A/B testing for emails, CTAs, and pages to optimize engagement and conversion metrics.
• - Maintain campaign tracking structures for consistent reporting and attribution.
• - Work closely with Content, Design, and Sales to ensure campaigns are strategically aligned with business objectives.
• - Manage and grow Liferaft’s social media presence (LinkedIn, YouTube) with a content strategy that supports brand awareness and engagement.
• - Collaborate with design, product marketing, and sales to align messaging and coordinate campaign assets.
• - Monitor campaign metrics (CTR, conversion rates, form fills, etc.) and use insights to optimize performance.
• - Work with Marketing Operations to help maintain our marketing automation system (HubSpot) by managing workflows, lists, and reports.
• - Document campaign processes and share best practices to promote consistent execution across the marketing team.

Marketing Specialist

Product Designer

• Define and maintain a clear UX vision and set of guiding principles aligned with LifeRaft’s product strategy.
• Own end-to-end usability outcomes across the product, independent of individual feature teams.
• Establish and govern interaction patterns, workflows, and design standards.
• Ensure UX work stays ahead of engineering delivery to prevent bottlenecks.
• Partner with Product Management to translate problems and outcomes into usable solutions.
• Partner with Engineering leadership to ensure UX solutions are technically feasible and efficiently delivered.
• Prioritize UX work across pods in alignment with quarterly planning and delivery sequencing.
• Identify, track, and reduce UX debt over time.
• Coach and mentor designers, PMs, and engineers in UX thinking and best practices.
• Participate in quarterly planning and relevant backlog refinement sessions.
• Coordinate UX work with Program Management to align dependencies and sequencing.
• Review and approve UX designs to ensure consistency and quality.
• Balance near-term delivery needs with longer-term UX coherence.

Revenue Enablement Specialist

Software Engineer

Product Operations Manager

Business Development Representative

Marketing Specialist

Director, UX