Navient

Lifecycle Marketing Manager – In-School Lending

Navient

full-time

Posted on:

Location Type: Remote

Location: Virginia • United States

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Tech Stack

Tableau

About the role

  • Own end-to-end execution of lifecycle marketing campaigns within the Braze platform
  • Build and manage Braze Canvas journeys, including entry criteria, event-based triggers, decision splits, personalization logic, and suppression rules
  • Partner with Marketing Operations and Data teams to ensure accurate event instrumentation, data flow, and campaign eligibility logic
  • Execute campaign QA (content, targeting, timing, links, tracking parameters, compliance requirements) prior to launch
  • Manage campaign deployment schedules, throttling, and frequency controls to protect customer experience and deliverability
  • Implement and monitor A/B and multivariate tests directly within Braze, ensuring statistical rigor and clean readouts
  • Troubleshoot execution issues (data discrepancies, delivery failures, journey logic) and resolve quickly with cross-functional partners
  • Ensure all executions meet legal, regulatory, and brand standards

Requirements

  • Bachelor’s Degree Marketing or other related field of study
  • 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
  • 3+ years of experience developing lifecycle/CRM engagement programs
  • Experience developing marketing plans to drive financial and customer experience objectives
  • Extensive knowledge of next-generation ESPs - Braze preferred
  • Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
  • Strong project management skills and experience with tools such as Jira, Workfront, Basecamp, or Mavenlink
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
lifecycle marketingBrazeA/B testingmultivariate testingdata analysisevent instrumentationcampaign QApersonalization logicdecision splitscompliance requirements
Soft Skills
project managementtroubleshootingcross-functional collaborationdata-driven decision makingcommunication