Growth Marketing Manager

Nava Benefits

Growth Marketing Manager enhancing lifecycle marketing and website performance for a healthcare tech company. Leveraging AI and data to drive conversions and customer engagement.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the website as a conversion asset, not a maintenance task. Webflow comfort is required; developer skills are not
Run landing page tests and improve conversion paths for paid, organic, and event traffic, using AI tools to accelerate testing hypotheses and analyze results
Partner with our content lead to ensure SEO-driven pages are built to convert, not just rank
Monitor site performance and own the relationship with any web contractors or vendors
Drive pipeline by building and owning the full lifecycle communication system — workflows, nurture programs, and triggered sequences that move prospects forward and keep customers engaged
Grow newsletter engagement and pipeline influence by leveraging AI to personalize content, test what works, and continuously improve performance
Keep segmentation sharp enough that every communication feels relevant to where someone is in their journey
Use AI to spot patterns in engagement data and get ahead of gaps in the funnel before they cost us pipeline
Partner with marketing ops to ensure every workflow is tracked and every lifecycle stage is correctly instrumented
Build and own a structured customer referral program that turns happy customers into an active referral source, distinct from our partner and broker referral channel
Work closely with sales to optimize and execute customer advocacy efforts including reviews and testimonials, using AI to help identify the right customers to approach and the right moment to ask
Develop segmentation and outreach strategies that identify the right customers to activate for referrals and advocacy at the right time
Track and report on customer growth channel performance including referral volume, advocacy asset pipeline, and downstream impact on revenue

Requirements

What you’ll need

You look at a landing page and immediately see what's costing us conversions
You're comfortable in the data and let it drive your decisions, but you know how to tell the story behind the numbers too
You know how to use AI to move faster and produce better work, not just to shortcut the thinking
You thrive with autonomy, ask good questions, and figure things out without hand-holding
You measure your work in pipeline and revenue, not sends and opens
You're fluent in HubSpot and can build a workflow from scratch without a tutorial
Nice to Have: Experience in healthcare, digital health, tech enabled services, insurance, or a regulated industry
Familiarity with Webflow
Experience with Salesforce and understanding of how marketing and sales data connect
Exposure to SEO/AEO concepts

Benefits

Comp & perks

Website LinkedIn All Job Openings 51 - 200 employees Founded 2019 👥 HR Tech 🤝 B2B ☁️ SaaS 🔥 Funding within the last year 💰 $30M Series C - Nava on 2025-10 HR Tech
B2B
SaaS Nava Benefits is a modern employee benefits broker that pairs elite benefits advisors with an AI-powered SaaS platform (HQ) to simplify benefits administration, streamline renewals, and provide 24/7 support to employees and their families. The company helps HR teams save time, lower healthcare costs, centralize benefits documents, run audits and benchmarking, and offer AI-driven, self-serve member support and plan decision tools. Nava emphasizes alternative health plan strategies (self-funding, PBMs, captives) and positions itself as a tech-enabled extension of HR.

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Hard Skills & Tools

landing page optimizationconversion rate optimizationdata analysisAI toolssegmentation strategiesworkflow buildingSEOcustomer referral program developmentcustomer advocacyperformance tracking

Soft Skills

autonomyproblem-solvingdata storytellingquestioningadaptabilitycommunicationcollaborationstrategic thinkingcreativityanalytical thinking