Natsana GmbH

Business Analyst – D2C

Natsana GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Düsseldorf • 🇩🇪 Germany

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Job Level

JuniorMid-Level

About the role

  • You develop and own D2C-specific dashboards, KPIs and reports (e.g., conversion funnel, retention, AOV, CLV, ROAS, CAC), providing a solid foundation for data-driven decisions in e-commerce.
  • You design, develop and maintain analytical data products for the D2C area (e.g., customer cohorts, marketing performance and attribution analyses) in close collaboration with the respective business teams.
  • You analyze marketing channels and attribution logics (e.g., first-/last-click, data-driven) and evaluate budget efficiency across all paid and organic touchpoints.
  • You identify growth and optimization opportunities along the customer journey through segmentation, lifecycle analyses and evaluation of A/B tests.
  • You work closely with D2C, marketing and CRM teams and act as an analytical sparring partner in translating business questions into data-driven solutions.
  • You support the further development of D2C processes through automation and contribute new analytical ideas.
  • Together with Data Engineering, you ensure high data quality and document your analyses and insights clearly and tailored to the target audiences.

Requirements

  • You have a degree in business administration, preferably with a focus on procurement and logistics, or a comparable qualification.
  • Ideally, you have at least two to four years of professional experience in a comparable position.
  • You have initial experience with inventory planning and forecasting techniques.
  • Confident user of MS Office, especially Excel.
  • You demonstrate strong analytical thinking and the ability to operate within cross-functional organizational structures.
  • A high level of initiative, sense of responsibility, thoroughness and reliability characterize you.
  • Business-fluent German and English skills.
  • You are a team player, a strong communicator and outgoing.
  • You are highly motivated and eager to make an impact together with the team.
Benefits
  • 30 paid vacation days — which you can take at times that suit you in agreement with your manager.
  • Additionally, there are further company-wide holidays.
  • Flexible working hours with no fixed core hours.
  • Hybrid work with up to 100% remote work.
  • Option to work from within the European Union for a certain period.
  • Work with top equipment (macOS or Windows) — plus comprehensive gear for mobile working.
  • Training courses, conferences or books — we support you in your development.
  • Modern offices in the heart of Düsseldorf & Hamburg with excellent public transport connections and convenient local infrastructure nearby.
  • A fully equipped kitchen and, in Düsseldorf, also a massage chair and a private gym — all available to you free of charge.
  • And many other additional benefits (Corporate Benefits, Urban Sports, company pension plan, etc.).
  • Casual dress: there is no dress code.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisdashboard developmentKPI reportingA/B testingcustomer segmentationmarketing performance analysisattribution analysisinventory planningforecasting techniquesdata-driven decision making
Soft skills
analytical thinkingcommunicationteam collaborationinitiativeresponsibilitythoroughnessreliabilityoutgoing personalitymotivationcross-functional teamwork