Natsana GmbH

MarTech Lead

Natsana GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Düsseldorf • 🇩🇪 Germany

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Job Level

Senior

About the role

  • This role combines technical expertise, project management and business acumen with a focus on optimizing our marketing technology stack for our growing Direct-to-Consumer (DTC) business.
  • Ownership of our DTC marketing platform and the seamless integration of its components, including connections to other systems.
  • Managing tracking and A/B testing strategies and leading end-to-end initiatives.
  • Responsible for tracking, tagging, data analysis and reporting with a clear focus on increasing our digital presence, customer acquisition and conversion.
  • Working with APIs, providing technical support and delivering training.
  • Strengthening data literacy within the team.
  • Ensuring data availability for performance measurement and further BI analyses.
  • Developing robust testing, debugging and quality assurance processes and ensuring their consistent implementation to prevent errors on DTC websites.
  • Collaborating with Customer Acquisition, CRO, SEO and CRM teams to optimize e-commerce websites for performance, SEO and conversion rate while adhering to best practices and coding standards.
  • Managing and providing critical oversight of agency partners during implementation of website-specific developments and changes.

Requirements

  • Proven track record as a developer in e-commerce technologies, with experience implementing and maintaining online stores.
  • Experience scaling core e-commerce processes, such as automated ad serving, is a plus.
  • Experience implementing and managing server-side tracking and tagging (e.g., Matomo or Google Tag Manager).
  • Solid knowledge of common e-commerce platforms such as Shopify and the underlying web technologies, especially JavaScript, including personalization and API integration.
  • Understanding of data generation and analysis across the entire online customer journey and its technical foundations.
  • Balanced mix of intellect and emotional intelligence, with the ability to collaborate effectively across departments.
  • Willingness to learn new and emerging technologies in the MarTech space and beyond.
  • Entrepreneurial mindset, ownership and a hands-on attitude — you can turn an idea into a project and work independently with minimal guidance.
Benefits
  • 30 paid vacation days — which you can take in coordination with your manager at times that suit you. Additional company-wide holidays also apply.
  • Flexible working hours with no fixed core hours.
  • Hybrid work with up to 100% remote working.
  • Workation: the option to work for a limited time from within the European Union.
  • Work with top-tier equipment (macOS or Windows).
  • Training courses, conferences or books — we support your professional development.
  • Modern offices in the heart of Düsseldorf and Hamburg with excellent public transport connections and convenient local infrastructure.
  • Fully equipped kitchen and, in Düsseldorf, a massage chair and a private gym — all free for employees.
  • Additional perks (Corporate Benefits, Urban Sports, company pension scheme, etc.).
  • Casual dress policy: we have no formal dress code.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testingdata analysistrackingtaggingJavaScriptAPI integratione-commerce technologiesserver-side trackingquality assurancedebugging
Soft skills
project managementbusiness acumendata literacycollaborationemotional intelligenceentrepreneurial mindsetownershiphands-on attitudeeffective communicationindependence