VP Marketing

Native

VP Marketing shaping Native's market presence and driving demand for its offline trade intelligence platform. Collaborating with the CEO and owning marketing execution across all surfaces.

Posted 6/1/2026full-timeNew York City • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Convert Native’s category position, CEO direction, and product architecture into a disciplined marketing system.
Own the quality, coherence, and force of every market-facing surface: website, product narrative, executive storytelling, launches, video, commercial materials, communications, events, enterprise proof, and talent-facing language.
Turn Native’s product layers into proof of the company’s promise.
Build ABM motions that shape priority environments across the full commercial path.
Use communications, executive visibility, industry presence, geographic market entry, and convening power to make Native feel like the company defining offline trade.
Create the evidence system that makes Native’s claims credible before, during, and after the sales process.
Build the measurement system and operating machinery for marketing.

Requirements

What you’ll need

Demonstrated ability to shape, sharpen, and enforce market position for a company creating or redefining a category.
Must understand Native’s core doctrine: do not compete, create.
Exceptional Taste and Judgment: A high standard for language, design, storytelling, video, events, and executive-facing materials.
Able to see when work is almost right but not yet good enough, and raise the standard without slowing the company down.
Hands-On Operating Range: Able to personally write, edit, direct, pressure-test, measure, and improve the work.
Experience managing teams, agencies, and vendors is useful, but not sufficient.
Product-to-Market Translation: Able to turn product architecture into commercial narrative, launch discipline, sales materials, executive understanding, and market conviction.
Enterprise Growth Fluency: Experience building marketing motions for complex enterprise sales, including ABM, executive demand, sales acceleration, proof development, expansion, and referral.
Must understand how marketing shapes the full commercial path, not just top-of-funnel activity.
Communications and Convening Power: Ability to translate strategy into external presence: executive visibility, media language, industry authority, market entry, and high-value rooms.
Must know how to create the conditions that make a company feel important before the first sales meeting.
Measurement Discipline: Evidence-seeking and commercially rigorous.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABMproduct architecturecommercial narrativesales materialsmeasurement systemmarketing motionssales accelerationproof developmentexpansionreferral

Soft Skills

exceptional tastejudgmentteam managementoperating rangestorytellingcommunicationsconvening powerevidence-seekingcommercial rigorstrategic translation