Ecommerce

• Own Amplitude analytics implementation, reporting, and optimization across all digital platforms.
• Partner with UX designers and development teams to define tracking strategies, event taxonomy, and customer journey mapping.
• Deliver clear and actionable insights on conversion funnels, feature adoption, and retention trends to drive e-commerce growth.
• Support A/B testing and experimentation, ensuring metrics are aligned with business objectives.
• Translate complex data into compelling dashboards, presentations, and recommendations for stakeholders at all levels.
• Collaborate with product, marketing, and technology teams to optimize member experiences and reduce digital friction.
• Ensure data quality, consistency, and governance for all digital analytics initiatives.

Digital Experience Analyst

.NET Developer, Azure, Shopify

Director – Shopify Plus

Application Reliability Lead – eCommerce

Application Reliability Engineer – eCommerce

Problem Management Expert – eCommerce, Mobile