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Associate Director, Digital Experience
National UniversityAssociate Director for Digital Experience enhancing core and innovative product experiences for prospective students at National University. Driving insights and optimizations across digital touchpoints.
About the role
Key responsibilities & impact- Supports the advancement of core and innovation product experiences across the prospective student journey.
- Own day-to-day optimization, testing, and experience QA of core digital experiences.
- Lead optimization of end-to-end user journeys across web, CRM, and enrollment touchpoints.
- Work with UX leadership to define and track UX and product analytics and KPIs.
- Contribute to the development of the innovation roadmap and identify new product opportunities.
- Provide leadership through influence and expertise as an individual contributor.
Requirements
What you’ll need- Bachelor’s degree in design, human-computer interaction, or a related field.
- 7+ years of experience in digital experience, product strategy, personalization, or innovation roles.
- Proven experience partnering closely with CRM and marketing automation teams, including hands-on familiarity with platforms such as Salesforce.
- Strong understanding of lifecycle journeys, triggers, segmentation, and user signals.
- Demonstrated experience driving personalization and experience intelligence, leveraging behavioral, CRM, and intent-based signals.
- Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics.
- Solid foundation in human‑centered design, journey mapping, and experience strategy.
- Experience collaborating within design systems and shared UX frameworks.
Benefits
Comp & perks- Comprehensive well-being benefits for you and your family
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital experienceproduct strategypersonalizationuser journey mappingexperience intelligencebehavioral analyticsKPI definitionhuman-centered designCRM familiaritymarketing automation
Soft Skills
leadershipinfluencecollaborationperformance orientation
Certifications
Bachelor’s degree in designBachelor’s degree in human-computer interaction