Marketing Manager – Brand

National Trust

Marketing & Brand Manager responsible for elevating brand and driving measurable growth in a fintech startup. Collaborating across teams to deliver impactful marketing initiatives.

Posted 7/27/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing campaigns, optimizing performance through data-driven insights, and managing cross-functional collaboration to drive brand visibility and revenue growth in the B2B fintech sector.

Highest-signal resume keywords

Integrated Marketing CampaignsContent DevelopmentData-Driven OptimizationCross-Functional CollaborationB2B Fintech Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market AnalysisBrand PositioningSEO OptimizationKPI DefinitionCampaign Performance MeasurementDigital MarketingEvent ManagementSocial Media ManagementContent CreationSales Enablement

Soft Skills

StorytellingTime ManagementSelf-StarterCuriosityInfluencing Stakeholders

Industry Keywords

B2BFintechFinancial ServicesDigital AssetsBlockchainEmerging Financial TechnologiesCSR ProgramsThought LeadershipPartnershipsRevenue Growth

About the role

Key responsibilities & impact

Analyze market trends, customer needs, and competitive activity to inform marketing and communications strategies
Help define and evolve brand positioning, messaging, and go-to-market strategy
Develop, execute, and optimize integrated marketing campaigns across owned, earned, and paid channels
Plan and deliver high-impact initiatives including events, sponsorships, partnerships, and CSR programs
Own and manage the marketing calendar, including campaigns, content, and thought leadership
Oversee creation of compelling content including digital campaigns, blogs, case studies, presentations, and newsletters
Ensure all content is brand-aligned, SEO-optimized, and designed to drive engagement and client acquisition
Elevate executive presence and company voice through thought leadership and strategic communications
Manage and grow social media presence (LinkedIn, X/Twitter, and other platforms), driving engagement and brand visibility
Partner with internal stakeholders to ensure consistent, high-quality messaging across channels
Work cross-functionally with Product, Sales, and Business Development to create marketing materials that support revenue growth
Support sales enablement with tailored content and campaigns
Define KPIs and measure campaign performance, ROI, and impact
Use data and insights to continuously optimize marketing programs and inform future strategy
Manage marketing budget and external agencies, ensuring efficient and effective spend

Requirements

What you’ll need

5+ years of marketing experience, ideally in B2B fintech, financial services, or digital assets/crypto
Proven track record of building and scaling marketing campaigns that drive awareness and revenue
Strong storytelling and content development skills with a sharp eye for brand voice
Experience managing multi-channel campaigns (digital, events, partnerships, PR)
Data-driven mindset with experience measuring performance and optimizing campaigns
Ability to thrive in a fast-paced, startup environment with shifting priorities
Strong cross-functional collaboration skills and ability to influence stakeholders at all levels
Self-starter with excellent time management and ownership mentality
Curiosity and interest in blockchain, digital assets, and emerging financial technologies.

Benefits

Comp & perks

Medical, Dental, and Vision insurance
401(k)
life and disability insurance