Digital Marketing Specialist – Search Engine Marketing
National Safety Council
full-time
Posted on:
Location Type: Remote
Location: Remote • Illinois • 🇺🇸 United States
Visit company websiteSalary
💰 $78,000 per year
Job Level
Mid-LevelSenior
About the role
- Manage day-to-day operations of paid search, display, and social campaigns, including launches, budget oversight, tracking, reporting, and ongoing optimizations.
- Implement conversion tracking, event setup, and goal configuration in Google Analytics and Google Tag Manager.
- Prepare performance reports on web traffic, downloads, and campaign metrics for internal and external teams.
- Support additional marketing tasks and projects as needed.
- Develop and manage paid campaign strategies from concept through execution.
- Create marketing plans that align with business objectives and drive measurable results.
- Present strategies, vendor recommendations, and performance reviews to stakeholders.
- Monitor SEM trends and innovations to inform campaign improvements.
- Conduct market, competitor, and audience research to guide targeting and messaging.
- Analyze campaign data to provide actionable insights for short-term optimizations and long-term strategy.
- Use dashboards and reporting tools to communicate performance and recommend enhancements.
- Establish benchmarks and continuously measure campaign success.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or relevant field, and at least 6 years of relevant experience of which should include:
- 3+ years in SEM (Google Ads, Microsoft Advertising) across paid search and display.
- 2+ years in paid social marketing for B2B audiences (Meta, LinkedIn).
- 2+ years experience with event tracking and goal setup in Google Analytics and Google Tag Manager.
- In lieu of education, at least 8 years of relevant experience.
- Strong understanding of the digital marketing landscape and multi-channel performance management.
- Excellent communication skills—both written and verbal—with the ability to present to small groups.
- Creative content development skills.
- Ability to manage multiple projects and shifting priorities effectively.
- Proficiency in MS Office Suite; Salesforce experience a plus.
Benefits
- At least 20 PTO days accrued 1 st year and 11 paid holidays
- Flexible work arrangements
- Comprehensive medical, dental, vision, and life insurance plans
- Flex spending accounts for medical and dependent care
- 403(b) & Roth 403(b) with employer match up to 6%
- Reimbursable training
- Dress for your day
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEMGoogle AdsMicrosoft Advertisingpaid social marketingevent trackinggoal setupGoogle AnalyticsGoogle Tag Managercampaign data analysismulti-channel performance management
Soft skills
communication skillscreative content developmentproject managementability to manage multiple projectsability to present to small groups