Director, Community Events Experience
National MS Society
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Illinois • Minnesota • United States
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Salary
💰 $70,000 - $79,000 per year
Job Level
About the role
- Lead the strategy and execution of participant, donor, and volunteer experiences for community-based peer-to-peer fundraising events
- Ensure event-day experiences are mission-centered, emotionally impactful, and aligned with brand standards, equity principles, and campaign goals
- Collaborate closely with P2P VPs, fundraising teams, and event production to deliver high-quality, consistent, and scalable experiences across all community events
- Serve as the knowledge expert for Community Events event-day experience strategy and design
- Partner with P2P VPs and VP of Event Experience and Operations and fundraising teams to shape participant, donor, and volunteer experiences for community events
- Develop scalable experience templates, toolkits, and playbooks that support local implementation and brand consistency
- Integrate IDEA (Inclusion, Diversity, Equity, and Access) principles and mission storytelling throughout the event experience
- Collaborate with MarComms to deliver strong operational and marketing plans each year;
- Remain point person for all Community events throughout the campaign
- Collaborate with internal Corporate Engagement team to attract new corporate partners
- Ensure experience strategies align with campaign goals, audience needs, and organizational brand standards
- Support standardized operations for check-in, onsite donations, and use of digital tools to enhance participant experience
- Provide direct consultation and support for community event campaigns during planning and onsite execution
- Analyze participant feedback and event-day insights to inform continuous improvement of the event experience
- Collaborate with the VP of Experience & Operations and Event Production leads to align experience design with logistics and production efforts
Requirements
- 7+ years of experience in event experience design, peer-to-peer fundraising, or community events event production
- Proven ability to develop and scale participant and donor experiences that align with brand, mission, and campaign goals
- Experience leading large-scale, multi-market community events (e.g., walks, hikes, climbs, and other community-based events)
- Strong understanding of inclusion, diversity, equity, and accessibility (IDEA) principles and how to apply them to public-facing experiences
- Excellent project management and cross-functional collaboration skills
- Ability to interpret participant feedback and event data to drive improvements
- Experience creating toolkits, playbooks, and training resources for local teams
- Familiarity with check-in and donation platforms, event-day technology, and onsite operations
- Exceptional communication skills, with the ability to influence and guide both national and field teams
- Bachelor’s degree in marketing, nonprofit management, event production, or related field (or equivalent experience)
Benefits
- Paid Time Off Plan
- Paid Holidays
- 401k Retirement Savings Plan with Society match
- Commuter Benefit Plan
- Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching
- Additional voluntary benefit offerings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event experience designpeer-to-peer fundraisingcommunity events productionproject managementdata analysistoolkit developmentplaybook creationevent-day technologyonsite operations
Soft skills
collaborationcommunicationinfluenceguidancecross-functional teamworkcontinuous improvementemotional impactmission-centered focusorganizational skills