Senior Manager, Marketing Planning & Operations

National Geographic Society

Senior Manager optimizing Marketing & Communications operations at National Geographic Society. Leading planning cycles, managing campaigns, and ensuring operational excellence across MarCom activity.

Posted 5/3/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $95,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and manage annual and quarterly strategic planning cycles across divisional MarCom teams and with cross-functional and external partners, aligning MarCom activities with budgets and business goals.
Translate marketing strategy into operational plans, global campaign calendars, and resource allocation balancing evergreen activity with key strategic initiatives.
Manage planning frameworks across demand generation, brand, and lifecycle marketing.
Build test and learn agenda as part of planning process in partnership with cross-divisional teams.
Ensure marketing KPIs, dashboards and scorecards are defined for MarCom activity and ladder to enterprise goals for executive-level reporting.
Serve as the program manager for cross-channel, cross-divisional MarCom campaigns (with focus on larger programs like Enterprise level campaigns) building and maintaining campaign project plans, timelines, and milestones and running governance structures.
Serve as MarCom product lead for marketing automation and project management platform.
Workshop and define standardize marketing processes, tools and project management frameworks to improve speed-to-market and campaign visibility.
Design, implement, and refine operational workflows and roles and responsibilities and provide training across divisions.
Build and roll-out templates to support identified processes.
Ensure process supports a test and learn approach, especially in digital and lifecycle activities; including the ability to have closed-loop reporting of learnings back to partner teams.
Support adoption of GenAI and automation tools where process readiness exists, ensuring governance and talent readiness for hybrid human–agent workflows.
Ensure operational procedures and guidelines used by all marketing teams to ensure adherence to the Society’s information management policies and standards.
Partner with other internal marketing teams to improve operational maturity, by identifying operational improvements, including how to leverage automation to make operations more efficient.

Requirements

What you’ll need

Bachelor’s degree in a related field (Communications, Marketing, Education, etc.)
7+ years of experience in marketing operations, marketing planning or campaign management
Expertise in marketing automation and project management platforms
Strong oral and written communication skills; ability to work with a variety of internal constituents.
Ability to handle sensitive information confidentially and exercise good professional judgement.
Skilled at collaborating across multiple departments in a complex organization.
Excellent attention to detail, organizational, problem-solving skills, and follow through as demonstrated through effective project management experience.
Comfort multi-tasking multiple deadlines and projects.
Strong analytical skills, understanding of experimentation and holdout test methodologies
Demonstrated project management experience with the ability to indirectly manage and build consensus across diverse teams

Benefits

Comp & perks

medical, dental, and vision insurance
engaging and comprehensive wellness program
401(k) retirement savings plan with matching contributions after 6 months of employment
flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year)
10 days of sick leave
12 paid holidays
paid winter break between December 25 and 31
paid parental leave
adoption and surrogacy expense reimbursement
fertility benefits
learning and development opportunities
Lifestyle Spending Account
pet adoption assistance and insurance
pre-tax transportation benefits with a generous employer subsidy
employer-paid life insurance and disability benefit
a variety of National Geographic discounts and perks

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationsmarketing planningcampaign managementmarketing automationproject managementanalytical skillsexperiment methodologiesresource allocationKPI definitionoperational workflows

Soft Skills

oral communicationwritten communicationcollaborationattention to detailorganizational skillsproblem-solving skillsprofessional judgementmulti-taskingfollow throughconsensus building

Certifications

Bachelor’s degree in CommunicationsBachelor’s degree in MarketingBachelor’s degree in Education