Field Marketing Manager

National Forest Foundation

Field Marketing Manager developing integrated local/national marketing strategies for the National Forest Foundation. Leading a team to amplify brand narratives and engage communities regarding conservation.

Posted 7/10/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $106,875 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated local and national marketing strategies, with a strong focus on measurable KPIs and performance reporting. Proven ability to lead and mentor teams while collaborating across departments to enhance brand value through effective community engagement and content creation.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentTeam Leadership and MentoringKPI Setting and Performance ReportingContent Strategy and CreationEvent Planning and Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyKPI DevelopmentContent CreationEvent PlanningPerformance Reporting

Soft Skills

CollaborationMentoringCommunication

Tools & Technologies

Social MediaPhotographyVideo Production

Industry Keywords

Field MarketingCommunity EngagementBrand StandardsLocal ActivationsNational Storytelling

About the role

Key responsibilities & impact

Lead the development of an integrated local/national field marketing strategy in close collaboration with the Director of Marketing.
Manage, mentor and develop field marketing team members.
Set and track KPIs for field marketing, and report progress and insights to the Director of Marketing and other stakeholders.
Serve as an additional liaison to the advancement team, supporting local activations and national storytelling.
Identify recurring needs and gaps across field teams and spearhead development of scalable resources including toolkits, DIY guides and how-to templates.
Intake, triage and prioritize marketing support requests from field teams.
Develop creative briefs and capture and elevate compelling stories, photos, video and community moments in the field.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Environmental Studies, a related field, or equivalent experience.
5-7 years experience in marketing, communications, community engagement or related field.
Experience leading or managing a team, including direct supervision of at least one team member.
Demonstrated success developing and executing integrated local/national marketing strategies, including measurable KPIs and performance reporting.
Experience planning and executing events or in-person activations in service of a national brand, whether in a commercial, retail, conservation or nonprofit context, or equivalent experience that demonstrates an understanding of how local activations connect to and build brand value at scale.
Experience collaborating across teams (e.g., advancement, communications, program staff) to align efforts and drive shared outcomes.
Experience with content strategy + creation in a professional setting, including writing, photography, social media and video.
Familiarity with brand standards and the ability to apply and enforce them consistently across varied local contexts.
Must be authorized to work in the United States.

Benefits

Comp & perks

Medical and dental insurance paid at 75% by the organization for you and any dependents.
Vision insurance paid 50% by the organization for you and any dependents.
Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type.
Healthcare and dependent care flexible spending accounts (FSA).
Employee assistance program (EAP) at no cost.
403(b) retirement plan with a 5% employer match after one (1) year of service.
Short-term and long-term disability insurance at no cost.
Basic life and AD&D insurance at no cost, with voluntary life insurance options.
Whole life insurance at a discounted rate.
Employees start with 35 days of annual leave, sick leave, personal leave and holidays (annual leave accrual rates increase with years of service).
Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid.
Training & Development Programs.
Professional development reimbursement for up to $1,000 per year.
The opportunity to support an incredible mission and travel to / work in spectacular locations.