National Forest Foundation

Director of Marketing

National Forest Foundation

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $103,750 - $128,000 per year

Job Level

Lead

About the role

  • Develop and own the marketing strategy to grow awareness, engagement, and support for NFF's mission.
  • Collaborate with partners at the United States Forest Service to ensure alignment of messaging and communication.
  • Set clear growth goals and success metrics across email, social media, and in-person activations.
  • Identify emerging trends, new channels, and growth opportunities to reach new audiences and deepen connections with existing supporters.
  • Serve as a brand steward, ensuring all marketing creative is consistent with NFF's brand look, feel, and voice.
  • Experiment with and integrate AI tools into workflows to improve efficiency, effectiveness, and innovation.
  • Build, lead, and develop a high-performing marketing team of 4 to 6 staff, including direct oversight of email marketing, social media, and field marketing staff.
  • Partner closely with Advancement, Programs, and Conservation teams to create cohesive messaging and campaigns.
  • Manage agency and vendor relationships, budgets, and timelines.
  • Lead email strategy and execution across the full lifecycle including acquisition, welcome, nurture, campaigns, and re-engagement.
  • Build segmentation and personalization strategies to increase relevance and response.
  • Design and implement A/B and multivariate tests to optimize performance.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, a related field (Postgraduate degree preferred), or equivalent experience.
  • 8 to 10 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven track record developing and executing integrated marketing strategies that drive measurable growth.
  • Deep expertise with email marketing platforms, social media tools, and analytics (e.g., Google Analytics, Salesforce, HubSpot, social listening/scheduling tools).
  • Experience with A/B testing, segmentation, personalization, and campaign optimization.
  • Understanding of compliance requirements (CAN-SPAM, CASL, GDPR/CCPA) and email deliverability best practices.
  • Must be authorized to work in the United States.
Benefits
  • Medical and dental insurance paid at 75% by the organization for you and any dependents.
  • Vision insurance paid 50% by the organization for you and any dependents.
  • Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type.
  • Healthcare and dependent care flexible spending accounts (FSA).
  • Employee assistance program (EAP) at no cost.
  • 403(b) retirement plan with a 5% employer match after one (1) year of service.
  • Short-term and long-term disability insurance at no cost.
  • Basic life and AD&D insurance at no cost, with voluntary life insurance options.
  • Whole life insurance at a discounted rate.
  • Employees start with 35 days of annual leave, sick leave, personal leave and holidays (annual leave accrual rates increase with years of service).
  • Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid.
  • Professional development reimbursement for up to $1,000 per year.
  • The opportunity to support an incredible mission and travel to / work in spectacular locations.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingemail marketingA/B testingsegmentationpersonalizationcampaign optimizationintegrated marketing strategiesanalytics
Soft skills
leadershipcollaborationcommunicationteam developmentstrategic thinking