National Content & Technology Cooperative

Chief Marketing Officer

• Oversee Marketing Plans: Oversee external agency partnerships to ensure alignment with approved statements of work, deliverables, and success metrics within agreed timelines.
• Provide Strategic Leadership: Develop and implement comprehensive marketing strategies aligned with organizational goals. Evaluate market trends and member needs to influence product development. Regularly conduct market research, competitive analysis, and forecasting to inform decisions
• Campaign Development & Execution: Create brand and solution-based marketing plans, including positioning and creative tools for member campaigns and resources. Develop integrated marketing campaigns across digital and traditional channels on a recurring basis, including SEO/SEM, social media, and content marketing. Leverage marketing automation and CRM systems (e.g., HubSpot, Sugar Market) to monitor and optimize campaign performance.
• Collaborate with Internal Teams and NCTC Membership: Collaborate proactively with sales, finance, legal, business development, and account management on RFPs, partner marketing, communications, and reporting. Present product benefits to internal and external membership stakeholders through clear, compelling messaging.
• Performance & Analytics: Drive data-driven decision-making by defining KPIs and analyzing marketing performance metrics. Develop reporting frameworks to measure campaign success and recommend improvements.
• Develop Expertise in Industry Needs and Practices: Maintain expertise in telecom technologies, broadband services, and emerging trends (e.g., 5G, IoT, AI). Translate technical concepts into compelling marketing narratives that resonate with members.

Marketing Director