National Conference of Bar Examiners

Marketing

• Supports the execution and optimization of digital marketing strategies across NCBE’s web, email, social media, and paid channels, ensuring campaigns align with organizational goals, audience needs, and brand standards.
• Develops, edits, and manages marketing content across formats, including email campaigns, web copy, social media content, digital advertising assets, sponsorship materials, and promotional campaigns.
• Builds, tests, and deploys email marketing, audience nurture, and marketing automation campaigns using HubSpot (or similar platforms), including audience segmentation, workflow management, list maintenance, and A/B testing.
• Supports product marketing and audience engagement initiatives across the user lifecycle, helping strengthen awareness, adoption, retention, and conversion.
• Assists in the execution and optimization of organic and paid digital marketing campaigns designed to increase audience growth, visibility, engagement, and measurable outcomes.
• Monitors and analyzes campaign performance across channels, including email metrics, web traffic, social engagement, lead generation, and conversion data, and contributes recommendations for ongoing optimization and growth.
• Maintains marketing assets, workflows, campaign tracking, and reporting within HubSpot and related platforms, ensuring data accuracy and operational effectiveness.
• Contributes to content calendars, editorial planning, and campaign strategy discussions, helping identify opportunities for audience development, sponsorship visibility, and expanded digital engagement.
• Engages with NCBE’s online community by monitoring inquiries, comments, and audience interactions and escalating issues as appropriate.
• Collaborates cross-functionally to support integrated campaigns, product launches, conferences, webinars, and broader organizational initiatives.

Senior Marketing Associate