Senior Director, ECD Product Strategy – Lifecycle

Natera

Senior Director leading product strategy, development, and lifecycle management for Early Cancer Detection at Natera. Driving execution through cross-functional leadership and market insights.

Posted 7/17/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $192,600 - $280,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management and strategy for Early Cancer Detection, with a strong focus on lifecycle management, market analysis, and team leadership. Proven ability to align product vision with financial objectives and navigate regulatory pathways in the healthcare sector.

Highest-signal resume keywords

Product ManagementProduct StrategyMarket AnalysisTeam LeadershipRegulatory Experience

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Hard Skills

Product Lifecycle ManagementMarket Opportunity AnalysisValue Proposition DevelopmentData-Driven Decision MakingRevenue ForecastingNPV AnalysisCustomer ResearchProduct Requirements DefinitionCompetitive Landscape MonitoringClinical Product Development

Soft Skills

People LeadershipCoachingCollaborationCommunication

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree (PhD, MD, or MBA)

Industry Keywords

DiagnosticsBiotechnologyMedical DevicesHealth TechnologyEarly Cancer Detection

About the role

Key responsibilities & impact

Own the product vision, strategy, and roadmap for the Early Cancer Detection portfolio.
Lead annual and multi-year strategic planning for ECD products.
Identify, size, and segment new market opportunities using analyses.
Define clear value propositions and differentiation strategies.
Lead products across the full lifecycle.
Drive definition of product requirements, success metrics, and launch readiness.
Guide trade-off decisions across performance, features, timelines, and investment.
Lead qualitative and quantitative customer research with clinicians, health systems, payers, and partners.
Translate insights into clear product requirements and roadmap decisions.
Monitor competitive landscape and emerging technologies.
Build and oversee robust business cases including revenue forecasts and NPV analyses.
Pressure-test assumptions and make data-driven investment recommendations.
Partner with finance and commercial leadership to align product strategy with financial objectives.
Lead and develop a team of Product Managers supporting innovation and lifecycle initiatives.

Requirements

What you’ll need

Bachelor’s degree required; advanced degree (PhD, MD, or MBA) strongly preferred.
10+ years of experience in product management, product strategy, consulting, or related roles within diagnostics, biotechnology, medical devices, or health technology.
Prior experience with early cancer detection products strongly preferred.
Demonstrated experience managing products across the full lifecycle, including successful product launches.
Proven people leadership experience, including hiring, coaching, and developing product managers.
Experience developing regulated clinical products and working closely with clinical trials and regulatory pathways.

Benefits

Comp & perks

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for Natera employees and their immediate families.
Fertility care benefits.
Pregnancy and baby bonding leave.
401k benefits.
Commuter benefits.
Employee referral program.