Associate Director, Patient Engagement, Oncology

Natera

Associate Director in Oncology Marketing, overseeing patient engagement strategy and campaigns to amplify patient voices. Join Natera, a leader in genetic testing for improved health outcomes.

Posted 5/4/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the patient engagement strategy
Build strategic plans and execute marketing tactics including market research and patient marketing campaigns
Manage patient engagement budget
Manage advocacy and society relationships throughout the Oncology division
Collaborate with cross functional teams to improve patient experience
Participate in the development of digital marketing strategy and track its deployment

Requirements

What you’ll need

5-10 years experience in diagnostic, pharmaceutical or biotechnology marketing
Direct or indirect experience with patient focused educational campaigns and patient advocacy engagements
Advanced level degree in healthcare, science related field or business administration.
Strong business acumen, emotional intelligence, and organizational skills
Ability to perform under pressure, adapt to changes (e.g., priorities and timelines), and to work in a fast-paced environment
Ability to 'lead up' and present plans and progress to executive leaders regularly
Experience in marketing diagnostics or pharmaceutical products to healthcare professionals or patients is a plus.
Experience in various forms of digital marketing, including email marketing, content marketing, social media marketing, paid media, etc.
Experience owning and managing projects from start to finish (ex. Patient videos)
Excellent technical writing, editing skills, and storytelling
Proficient in Microsoft PowerPoint, Excel, and Word
Proficient in Google Documents, Sheets, and Slides.

Benefits

Comp & perks

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for employees and their immediate families in addition to fertility care benefits.
Pregnancy and baby bonding leave.
401k benefits.
Commuter benefits.
Generous employee referral program!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmarket researchpatient marketing campaignsproject managementtechnical writingeditingstorytellingemail marketingcontent marketingsocial media marketing

Soft Skills

business acumenemotional intelligenceorganizational skillsability to perform under pressureadaptabilityleadershippresentation skills

Certifications

advanced degree in healthcareadvanced degree in scienceadvanced degree in business administration