Digital Campaign Manager

Natera

Digital Campaign Manager leading full-funnel digital marketing campaigns for Natera. Architecting multi-channel initiatives to convert marketing demand into measurable sales pipelines.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $32 - $38 per hourWebsite

About the role

Key responsibilities & impact

Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs.
Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across portfolios.
Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution.
Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting.
Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams.
Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions.
Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals.
Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery.
Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement.
Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
3-5 years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or complex sales environment.
Strong background in demand generation, multi-channel campaign management, and full-funnel strategy.
Highly preferred: experience in Biotech, Healthcare, or regional marketing.

Benefits

Comp & perks

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for Natera employees and their immediate families.
Fertility care benefits.
Pregnancy and baby bonding leave.
401k benefits.
Commuter benefits.
Generous employee referral program!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketingdemand generationcampaign managementABM programsemail workflowsdigital retargetingperformance reportingROI analysisfunnel conversionsegmentation

Soft Skills

collaborationstrategic decision-makingcommunicationproblem-solvingleadership