Head of Marketing – Health Systems
Natera
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $1 per year
Job Level
Lead
About the role
- Serve as the strategic marketing leader for the Health Systems business and report to the GM of Health Systems.
- Establish and expand the brand, awareness, and go-to-market success of Natera’s system-wide solutions across leading U.S. health systems.
- Define and execute the marketing vision, strategy, and annual plan for the Health Systems business.
- Position Natera as a category-defining leader in genomic-enabled precision health and population diagnostics for enterprise healthcare customers.
- Develop differentiated messaging and brand narratives tailored to C-suite executives, heads of precision medicine, clinical leaders, and innovation stakeholders within health systems.
- Lead development of targeted campaigns, account-based marketing (ABM), and outreach programs to generate awareness, consideration, and pipeline within large IDNs and academic medical centers.
- Design and deploy marketing assets, digital content, case studies, solution briefs, and playbooks to enable Sales teams and drive conversion.
- Collaborate cross-functionally with Product, Medical, Enterprise Sales, Corporate Marketing, Clinical, and Medical Affairs to ensure unified messaging and market execution.
- Drive successful product launches, ensuring positioning is aligned with value propositions and customer pain points.
- Elevate Natera’s visibility through conference strategies, earned media, analyst engagement, webinars, and speaking opportunities.
- Build strategic relationships with KOLs, decision-makers, and early adopters and lead customer advisory boards and voice-of-customer programs.
- Build, mentor, and lead a high-performing Health Systems marketing team and track/report on marketing KPIs including awareness, engagement, lead quality, pipeline contribution, and campaign ROI.
- Travel (~20–30%) for customer meetings, conferences, and internal planning.
Requirements
- 10+ years of experience in healthcare marketing, with at least 5+ years in leadership roles targeting health systems, or enterprise healthcare organizations.
- Demonstrated success in marketing precision medicine, health IT, diagnostic, or population health solutions to healthcare executives.
- Expertise in developing B2B marketing strategies targeting health system CXOs and heads of Precision Medicine.
- Proven ability to build brands, generate demand, and launch new products or services in complex healthcare environments.
- Understanding of genomic testing, clinical data interoperability, and EMR-integrated workflows.
- Experience working in a matrixed organization alongside product management and enterprise sales.
- Strong analytical skills with the ability to translate data into insights and decisions.
- Excellent communication and influence at all levels of the organization.
- Willingness to travel (~20–30%) for customer meetings, conferences, and internal planning.