Digital Marketing

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs.
• Partner with Business Marketing to develop campaign strategy, messaging alignment, audience targeting, and channel mix across our Oncology, Women's Health and Organ Health portfolios.
• Oversee the end-to-end demand generation funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution.
• Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, and digital retargeting.
• Collaborate with Sales Operations to optimize lead flow, scoring, routing rules, and conversion processes, ensuring smooth handoff to sales teams.
• Perform ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic decisions.
• Ensure all digital campaign tactics (SEM, display, programmatic, social, paid media, content syndication) work cohesively to support business-unit goals.
• Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery.
• Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for continuous improvement.
• Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in healthcare marketing.

Regional Marketing Digital Campaign Manager – Contractor

Digital Marketing Specialist – Financial Solutions

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing