Senior Product Manager, Growth – Monetization

Nanit

Senior Product Manager driving growth and monetization strategies for Nanit's ecommerce and subscription products. Leading cross-functional teams to enhance customer experiences and revenue.

Posted 7/16/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end DTC shopping experiences, optimizing e-commerce performance through data-driven strategies, and leading product launches in subscription-based models. Proficient in cross-functional collaboration to enhance customer experiences and drive growth metrics.

Highest-signal resume keywords

Ecommerce Product ManagementShopify Platform ManagementData Analytics FluencyCross-Functional CollaborationSubscription Strategy Development

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce OptimizationA/B TestingFunnel OptimizationKPI TrackingUser Experience (UX) Improvements

Soft Skills

Clear CommunicationEffective PrioritizationCollaboration

Tools & Technologies

ShopifyKlaviyoAttentiveYotpoRecharge

Industry Keywords

DTC EcommerceSubscription ProductsConsumer HardwareConnected DevicesProduct-Led Growth

About the role

Key responsibilities & impact

In partnership with the Sr. Director of Growth, manage the end-to-end DTC shopping experience on nanit.com
Drive e-commerce performance through funnel optimization, A/B testing, UX improvements, and Shopify platform management
Manage the Shopify platform and third-party integrations, identifying new opportunities to enhance customer experience and business performance
Lead the ecommerce side of new product launches, including landing pages, pre-order flows, launch-day experience, and post-launch optimization.
Evolve subscription strategy end-to-end: conversion, pricing, packaging, and plan tiers, with a clear point of view on how each lever ladders up to LTV
Identify and prioritize opportunities for upsell, cross-sell, and revenue expansion within the existing subscriber base
Develop product-led growth initiatives that turn Nanit’s engaged parent community into scalable acquisition and retention engine through referrals, reviews, UGC, gifting, and community driven experiences
Define and track KPIs across the full funnel: site traffic, conversion rate, AOV, subscription attach rate, churn, retention, and LTV
Translate customer insights, experimentation, and data into actionable roadmaps.
Collaborate cross functionally with engineering, design, data, marketing, and customer success to deliver high-impact customer experiences and timely product delivery
Stay current on trends in DTC ecommerce, subscriptions, and connected device monetization.
Communicate product updates, performance, and strategic recommendations to stakeholders and senior leadership.

Requirements

What you’ll need

5+ yrs of product management experience, in ecommerce/DTC and/or subscription product companies
Experience at a consumer hardware, connected device, or hardware + software/subscription company is strongly preferred (e.g., baby tech, wearables, connected home, health/wellness devices).
Deep data fluency: comfortable with analytics tools (building dashboards, running experiments, and translating data into strategy.
Experience with Shopify and the modern DTC stack (e.g., Klaviyo, Attentive, Yotpo, Recharge, Cordial, FiveTran).
Strong cross-functional collaborator - effective at working with marketing, growth, engineering, design, ops, and customer success, especially in areas with shared ownership
Excellent prioritization instincts. Comfortable managing a broad scope with lean resources and making smart tradeoffs for maximum impact.
Clear communicator - equally comfortable presenting a roadmap to leadership and writing detailed user stories for engineering.

Benefits

Comp & perks

Hybrid in office schedule
Remote work from home month in August
Flexible PTO (we trust you to take the time you need)
Equity options so you can share in our growth
Paid parental leave for all new parents
Employee discounts on Nanit products
Work from home stipend
Monthly team events