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Senior Brand & Campaign Manager
Naked WinesSenior Brand & Campaign Manager responsible for embedding brand strategy at Naked Wines through GTM campaigns. Focusing on consistent brand expression and engaging stakeholders across markets.
About the role
Key responsibilities & impact- Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently.
- Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution.
- Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working.
- Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council.
- Support established GTM strategy, planning, and prioritisation frameworks.
- Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures.
- Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results
- Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery.
- Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders.
- Suggest improvements to campaign planning and delivery processes based on hands-on experience.
- Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution.
Requirements
What you’ll need- For all US based positions- Must be at least 21 years of age.
- Skilled with MS office Suite (Word, Excel, PPT) and/or Google Workspaces.
- Understanding of organizational goals, office procedures, policies and Employee Handbook.
- Proof of eligibility to work in your country of employment (US/UK).
- Ability to analyze situations and implement solutions independently.
- Ability to work cooperatively and establish and maintain effective work relationships while performing duties.
- Ability to organize work to meet deadlines.
- Ambition (dream big): implementing strategy into action and providing feedback (what works and doesn't).
- Judgement (make good decisions): questioning the status quo, testing hypotheses and sharing outcomes.
- Discipline (adhere to high standards): delivering on commitments, on time with quality.
- Influence (have a big impact): collaborating effectively, actively working on own development.
- Accountability (take full responsibility): delivering results: recognising mistakes and quickly shares them.
- Support all stakeholders from the Winemaker, through to the Customer. We are Naked Together.
- Embrace growth, pushing yourself out of your comfort zone to overcome obstacles.
- Always start with our customers and winemakers.
- Keep it simple and are data-led, from the wine itself to the ways of working.
- Do the right thing, holding yourself accountable with honesty and openness.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Naked Wines Website LinkedIn All Job Openings 201 - 500 employees Founded 2008 🛍️ eCommerce 👥 B2C 🏪 Marketplace eCommerce
- B2C
- Marketplace Naked Wines is an innovative online wine retailer that connects wine lovers directly with independent winemakers. By cutting out the middleman, Naked Wines allows customers to enjoy high-quality wines at significant savings. The company supports winemakers by offering them a platform to produce exclusive wines in a free marketplace, backed by a community of members known as "Angels. " Naked Wines offers a hassle-free shopping experience without membership fees and provides its Angels exclusive access to premium wines, significant discounts, and other benefits. The company is recognized as USA TODAY's Best Wine Club and features award-winning wines from top regions like Napa Valley and Champagne. Senior Brand & Campaign Manager 🔥 28 minutes ago 🏢🏡 London – Hybrid ⏳ Contract/Temporary 🟠 Senior 📈 Performance Marketing 🇬🇧 UK Skilled Worker Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently.
- Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution.
- Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working.
- Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council.
- Support established GTM strategy, planning, and prioritisation frameworks.
- Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures.
- Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results
- Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery.
- Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders.
- Suggest improvements to campaign planning and delivery processes based on hands-on experience.
- Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution. 🎯 Requirements
- For all US based positions- Must be at least 21 years of age.
- Skilled with MS office Suite (Word, Excel, PPT) and/or Google Workspaces.
- Understanding of organizational goals, office procedures, policies and Employee Handbook.
- Proof of eligibility to work in your country of employment (US/UK).
- Ability to analyze situations and implement solutions independently.
- Ability to work cooperatively and establish and maintain effective work relationships while performing duties.
- Ability to organize work to meet deadlines.
- Ambition (dream big): implementing strategy into action and providing feedback (what works and doesn't).
- Judgement (make good decisions): questioning the status quo, testing hypotheses and sharing outcomes.
- Discipline (adhere to high standards): delivering on commitments, on time with quality.
- Influence (have a big impact): collaborating effectively, actively working on own development.
- Accountability (take full responsibility): delivering results: recognising mistakes and quickly shares them.
- Support all stakeholders from the Winemaker, through to the Customer. We are Naked Together.
- Embrace growth, pushing yourself out of your comfort zone to overcome obstacles.
- Always start with our customers and winemakers.
- Keep it simple and are data-led, from the wine itself to the ways of working.
- Do the right thing, holding yourself accountable with honesty and openness. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Performance Marketing Manager – Freelance 🕒 May 12 Up World 11 - 50 🎯 Recruiter 📚 Education Website LinkedIn All Job Openings Freelance Performance Marketing Manager driving growth for DTC brands in a competitive marketing environment. Engaging with exciting brands and implementing strategies to acquire customers and increase revenue. 🏢🏡 London – Hybrid 💵 £37k - £53k / year ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Performance Marketing & Media Manager – Maternity Leave Replacement 🕒 May 8 Plusgrade 51 - 200 🤝 B2B Website LinkedIn All Job Openings Performance Marketing & Media Manager leading campaign buying and planning for Plusgrade's digital media channels. Maximizing revenue growth and overseeing performance across multiple accounts. 🏢🏡 London – Hybrid 💰 $5.2M Grant on 2022-11 ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Freelance Senior Paid Media Strategist 🕒 July 10, 2025 Warm Street 11 - 50 Website LinkedIn All Job Openings Join Warm Street as a Senior Paid Media Strategist, driving paid media strategy in music and culture. 🏢🏡 London – Hybrid ⏳ Contract/Temporary 🟠 Senior 📈 Performance Marketing View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
brand integrationGTM strategycampaign performance analysiscustomer insightbrand frameworksaudience segmentationmessaging guardrailspost campaign analysisproject coordinationdata analysis
Soft Skills
collaborationcommunicationorganizational skillsproblem-solvinginfluenceaccountabilityjudgmentdisciplineambitionadaptability