FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Customer Analyst
Naked WinesCustomer Analyst analyzing customer behavior and data to influence acquisition and retention strategies. Working in the digital wine industry with a focus on AI-augmented analytics.
Posted 4/27/2026full-timeLondon • 🇬🇧 United KingdomJuniorMid-Level💰 £50,000 - £60,000 per yearWebsite
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Fluidly move between **acquisition and retention initiatives**, acting as a strategic all-rounder to ensure a seamless data strategy across the entire customer lifecycle
- Serve as the team's go-to expert for **acquisition analytics**, directly supporting and guiding a junior analyst as they execute initiatives for the Acquisition team
- Analyse customer behaviour across the full lifecycle to uncover drivers of **acquisition, engagement, retention and lifetime value (LTV)**
- Use **AI tools** natively as part of your analytical workflow - accelerating SQL, data exploration, and insight synthesis, and experimenting with where AI can augment customer analytics beyond what's standard today
- Build and evolve **customer segmentations** (leveraging predictive models where applicable) to support pricing, product development and personalised marketing strategies
- Support key strategic initiatives (such as retention programmes and lifecycle improvements) through **exploratory analysis, experiment design and performance evaluation**
- Analyse engagement with marketing communications to improve **targeting, messaging and channel effectiveness**
- Deliver insights into how customers interact with our website and apps, identifying opportunities to improve experience and conversion
- Translate business questions into clear, data-driven insights and practical recommendations
- Create and deliver **dashboards, reports and presentations** that work for both technical and non-technical audiences
- Monitor and interpret key **customer and commercial KPIs**, spotting opportunities to improve performance across the customer journey
- Support the design, execution and analysis of **A/B tests and experiments**
Requirements
What you’ll need- 2–3 years’ experience specifically in acquisition analytics, customer analytics, or marketing analytics, ideally within D2C or e-commerce, with strong confidence in your acquisition knowledge
- Knowledge of how to use AI in your day-to-day analytical works, and a view on best practice. Comfortable with traditional ML (propensity scoring, segmentation, churn prediction) is a plus
- A collaborative approach with the desire and ability to teach and share your expertise across the team, and build effective working relationships across departments
- Proven experience working with large, complex datasets using SQL
- Strong analytical and problem-solving skills, with the ability to identify root causes and recommend data-led solutions
- Confident storytelling skills - you can clearly explain what the data is telling us and why it matters
- Strong written and verbal communication skills, with the ability to tailor insights to different audiences
- A results-oriented mindset and a genuine passion for using data to drive growth
- An understanding of statistical methods and how they’re applied to real business problems
- Good organisation and time-management skills, with the ability to meet deadlines and juggle multiple distinct projects
- Experience with A/B testing or experimentation is a bonus.
Benefits
Comp & perks- A competitive salary of £50-60k pa (depending on location and experience) plus annual bonus opportunity
- 26 days holiday and bank holidays (you can buy or sell holiday too)
- A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
- £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course
- We want to do our bit for the community and give everyone paid leave to volunteer
- We have Wellbeing Champions and access to mindfulness resources
- Enhanced parental leave
- We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...****
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
acquisition analyticscustomer analyticsmarketing analyticsSQLA/B testingpredictive modelsmachine learningdata analysisstatistical methodsdata visualization
Soft Skills
collaborationanalytical skillsproblem-solvingstorytellingcommunicationtime managementorganizational skillsteachingrelationship buildingresults-oriented mindset