Nagarro

Senior Staff Engineer

Nagarro

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Lead the strategy, architecture, and delivery of enterprise-scale WhatsApp Business API implementations, enabling conversational commerce across discovery, transactions, and customer support.
  • Design and implement end-to-end WhatsApp conversational flows, including product registration, catalog-based searches, payments (UPI), service ticketing, and broadcast campaigns.
  • Map business requirements to Meta APIs (Cloud/On-Prem) through client discovery workshops, ensuring compliance with opt-ins, HSMs, messaging tiers, and regulatory guidelines.
  • Build and scale bots on CPaaS platforms, integrating with backend systems, CRM tools, and analytics platforms for seamless omnichannel experiences.
  • Optimize customer journeys using analytics, A/B testing, and GenAI enhancements, measuring ROI across engagement, conversion, and CSAT metrics.
  • Provide thought leadership and conduct workshops on conversational commerce, WhatsApp best practices, and multi-channel extensions (RCS, Viber, Line).
  • Apply a consulting mindset to define roadmaps, transformation strategies, and continuous optimizations for high-volume deployments (10M+ users).
  • Ensure production readiness and quality, including webhook reliability, API performance, message delivery, and issue resolution at scale.
  • Collaborate closely with product, engineering, and client stakeholders to ensure smooth UAT, rollout, and post-go-live optimization.

Requirements

  • Total experience 8+ Years
  • Mandatory hands-on experience with WhatsApp Business API for building and scaling production-grade conversational commerce solutions.
  • Demonstrable experience designing and implementing WhatsApp chatbot workflows, including product catalogs, payments, service ticketing, and marketing use cases.
  • Deep expertise in Meta platforms, including WhatsApp Cloud API, Flows, Payments API, Catalog Manager, and message templates (authentication, utility, and marketing).
  • Strong foundation in CPaaS-driven architectures, including bot orchestration, webhook handling, API integrations, and production troubleshooting.
  • Proven experience working with CPaaS platforms such as Gupshup, Twilio, Infobip, or Karix for high-scale deployments.
  • Experience integrating WhatsApp solutions with CRM platforms, especially Salesforce Service Cloud, for omnichannel customer engagement.
  • Exposure to multi-channel instant messaging ecosystems such as RCS, Viber, and Line is a plus.
Benefits
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Hard Skills & Tools
WhatsApp Business APIconversational commercechatbot workflowsAPI integrationsbot orchestrationwebhook handlingA/B testingGenAI enhancementsproduction troubleshootingcustomer journey optimization
Soft Skills
thought leadershipconsulting mindsetcollaborationworkshop facilitationstrategic planningproblem-solvingcommunicationclient engagementteam leadershipadaptability