Content Marketing Manager

• Develop and execute a content marketing strategy that aligns with Nabla’s brand, business objectives, and target audience needs.
• Create and maintain a content roadmap and editorial calendar, ensuring consistent publishing across platforms and channels.
• Establish frameworks for how content should be structured, formatted, and organized to ensure consistency and scalability.
• Collaborate with leadership and internal teams to identify opportunities to best position Nabla’s products and expertise to clinicians, health systems, and C-suite audiences.
• Write and edit high-quality, engaging, and persuasive content across multiple formats including blog articles, case studies, whitepapers, website copy, email campaigns, and social media posts.
• Update and optimize existing content to meet new brand and SEO standards, ensuring accuracy, consistency, and relevance.
• Create customer-facing documentation and materials such as presentation decks, implementation guides, and product-related collateral.
• Establish and maintain Nabla’s voice, tone, and style across all content channels, ensuring consistency and authenticity.
• Conduct content audits and maintain an up-to-date inventory to identify opportunities for re-use and improvement.
• Partner with Product Marketing and Sales to create sales enablement materials that clearly articulate product value.
• Work with Customer Success to ensure all customer-facing documentation is clear, accurate, and aligned with brand messaging.
• Collaborate with Growth and Communications teams on campaign concepts, messaging, and promotion strategies.
• Participate in internal planning meetings to align content with go-to-market initiatives and upcoming launches.

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