Nação Digital

CRM Specialist – iGaming

Nação Digital

full-time

Posted on:

Location Type: Remote

Location: Brazil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Plan, configure and operate CRM campaigns on the Smartico platform (lifecycle, retention, reactivation, VIP and churn prevention).
  • Create and optimize automated journeys and behavioral triggers based on gaming events, deposits, bets and inactivity.
  • Segment the player base with a focus on LTV, ARPU, churn, frequency and value.
  • Manage multichannel communications: email, SMS, push, in-app inbox, WhatsApp (when applicable).
  • Collaborate with Marketing, Product, BI and Operations teams to align strategies.
  • Monitor, analyze and report CRM KPIs: retention, conversion, reactivation, campaign ROI and engagement.
  • Implement and monitor A/B tests and multivariate tests on campaigns and journeys.
  • Ensure compliance with Responsible Gaming policies, LGPD (Brazilian General Data Protection Law) and industry best practices.

Requirements

  • Proven experience in CRM within the iGaming market (casino, sportsbook or both).
  • Hands-on knowledge of the Smartico platform (configuration, campaigns, automations and reporting).
  • Strong analytical skills and a data-driven mindset.
  • Knowledge of performance metrics in iGaming.
  • Good communication skills and the ability to work in multidisciplinary environments.
  • Intermediate to advanced English (reading and technical communication).
Benefits
  • We respect and celebrate the uniqueness of each individual.
  • We make a difference by supporting social causes and running initiatives that benefit the community.
  • Self-development is essential for all Patriots.
  • We delight our customers, team and community at every opportunity.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM campaignsautomated journeysbehavioral triggersA/B testingmultivariate testingdata analysisperformance metrics
Soft skills
analytical skillscommunication skillscollaborationdata-driven mindset