Nação Digital

Analyst

• Execute paid media campaigns with moderate supervision.
• Monitor campaign performance and generate insights for optimizations.
• Contribute to the development of media plans and presentations.
• Conduct A/B tests and document learnings.
• Support alignment with internal teams and clients.
• Produce detailed reports with performance analysis.
• Identify optimization opportunities based on data.
• Perform analyses in analytics tools and report relevant KPIs.
• Maintain an analytical perspective on results and actions implemented by the company/client.
• Create performance presentations and media reports for the relevant stakeholders.
• Build projections for paid media results.
• Manage incoming requests and deliverables.
• Manage and analyze tags and pixels on paid media platforms.

Media Analyst, Mid-level

Customer Success Manager

• Plan, configure and operate CRM campaigns on the Smartico platform (lifecycle, retention, reactivation, VIP and churn prevention).
• Create and optimize automated journeys and behavioral triggers based on gaming events, deposits, bets and inactivity.
• Segment the player base with a focus on LTV, ARPU, churn, frequency and value.
• Manage multichannel communications: email, SMS, push, in-app inbox, WhatsApp (when applicable).
• Collaborate with Marketing, Product, BI and Operations teams to align strategies.
• Monitor, analyze and report CRM KPIs: retention, conversion, reactivation, campaign ROI and engagement.
• Implement and monitor A/B tests and multivariate tests on campaigns and journeys.
• Ensure compliance with Responsible Gaming policies, LGPD (Brazilian General Data Protection Law) and industry best practices.

CRM Specialist – iGaming

Content Marketing Manager

• Define and execute the brand content strategy in alignment with the brand's positioning.
• Oversee the creation of institutional, editorial, emotional, behind-the-scenes, and value-driven content (posts, videos, scripts, series, podcasts, etc.).
• Coordinate and develop a team of copywriters, screenwriters, designers, and/or videomakers.
• Manage the editorial calendar across multiple channels (Instagram, YouTube, LinkedIn, TikTok, blog, etc.).
• Work in partnership with branding, social media, paid media, and product teams to ensure narrative cohesion.
• Measure and analyze content performance (engagement, reach, retention time, etc.).
• Ensure the brand's voice and tone are consistent and relevant across all deliverables.
• Lead institutional narrative campaigns and brand milestones (manifestos, special dates, launches).
• Act as the guardian of the brand's language and verbal universe.

Brand Content Manager

• Production of advertising copy
• Support and organization of social media and blog content planning
• Monitoring and follow-up on the team's operational requests

Media Analyst, Mid-level

CRM Specialist – iGaming

Brand Content Manager

Brand Content Intern