Nação Digital

Brand Content Manager

Nação Digital

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

About the role

  • Define and execute the brand content strategy in alignment with the brand's positioning.
  • Oversee the creation of institutional, editorial, emotional, behind-the-scenes, and value-driven content (posts, videos, scripts, series, podcasts, etc.).
  • Coordinate and develop a team of copywriters, screenwriters, designers, and/or videomakers.
  • Manage the editorial calendar across multiple channels (Instagram, YouTube, LinkedIn, TikTok, blog, etc.).
  • Work in partnership with branding, social media, paid media, and product teams to ensure narrative cohesion.
  • Measure and analyze content performance (engagement, reach, retention time, etc.).
  • Ensure the brand's voice and tone are consistent and relevant across all deliverables.
  • Lead institutional narrative campaigns and brand milestones (manifestos, special dates, launches).
  • Act as the guardian of the brand's language and verbal universe.

Requirements

  • Degree in Communication, Journalism, Advertising, Marketing, or related fields.
  • Proven experience in brand content production and leadership of creative teams.
  • Strong command of storytelling, strategic writing, and multiplatform language.
  • Solid knowledge of branding and positioning.
  • Experience in digital environments focused on performance and community.
  • Strategic vision, aesthetic sensitivity, and the ability to orchestrate multiple projects simultaneously.
Benefits
  • 📈 Career development plan
  • 🏋️‍♀️ Partnership with Gympass (New Wellhub) and Totalpass
  • 🧘‍♂️ Partnership with Keiken (wellness platform)
  • 🔤 Discount partnerships with language schools
  • 🍻 Happy hours
  • 🏆 Awards & bonuses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategycontent productionstorytellingstrategic writingbrandingdigital environmentsperformance analysiseditorial calendar managementnarrative campaignsmultiplatform language
Soft skills
leadershipteam coordinationstrategic visionaesthetic sensitivityproject managementcommunicationcreativitycollaborationanalytical thinkingattention to detail