Nação Digital

Brand Content Manager

Nação Digital

full-time

Posted on:

Location Type: Remote

Location: Brazil

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About the role

  • Define and execute the brand content strategy in alignment with the brand's positioning.
  • Oversee the creation of institutional, editorial, emotional, behind-the-scenes, and value-driven content (posts, videos, scripts, series, podcasts, etc.).
  • Coordinate and develop a team of copywriters, screenwriters, designers, and/or videomakers.
  • Manage the editorial calendar across multiple channels (Instagram, YouTube, LinkedIn, TikTok, blog, etc.).
  • Work in partnership with branding, social media, paid media, and product teams to ensure narrative cohesion.
  • Measure and analyze content performance (engagement, reach, retention time, etc.).
  • Ensure the brand's voice and tone are consistent and relevant across all deliverables.
  • Lead institutional narrative campaigns and brand milestones (manifestos, special dates, launches).
  • Act as the guardian of the brand's language and verbal universe.

Requirements

  • Degree in Communication, Journalism, Advertising, Marketing, or related fields.
  • Proven experience in brand content production and leadership of creative teams.
  • Strong command of storytelling, strategic writing, and multiplatform language.
  • Solid knowledge of branding and positioning.
  • Experience in digital environments focused on performance and community.
  • Strategic vision, aesthetic sensitivity, and the ability to orchestrate multiple projects simultaneously.
Benefits
  • 📈 Career development plan
  • 🏋️‍♀️ Partnership with Gympass (New Wellhub) and Totalpass
  • 🧘‍♂️ Partnership with Keiken (wellness platform)
  • 🔤 Discount partnerships with language schools
  • 🍻 Happy hours
  • 🏆 Awards & bonuses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent productionstorytellingstrategic writingbrandingdigital environmentsperformance analysiseditorial calendar managementnarrative campaignsmultiplatform language
Soft Skills
leadershipteam coordinationstrategic visionaesthetic sensitivityproject managementcommunicationcreativitycollaborationanalytical thinkingattention to detail