n8n

Senior Lifecycle Marketing Manager

n8n

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

Tech Stack

Open Source

About the role

  • Own lifecycle strategy across onboarding, activation, retention, and expansion. That means defining the stages, identifying the key moments, and setting the success metrics. Then building the programs to hit them.
  • You'll design programs grounded in real usage data, behavioral signals, and customer patterns - not guesswork.
  • Support expansion by building contextual lifecycle messaging that works alongside Sales and Customer Success.
  • Experimentation is expected. You'll run structured tests across messaging, sequencing, timing, and segmentation, and use what you learn to improve continuously.

Requirements

  • Proven experience owning lifecycle or CRM programs at a B2B SaaS company.
  • Hands-on experience with marketing automation tools. Customer.io experience is a strong plus.
  • Data-driven: you know how to connect lifecycle programs to product usage, retention, and revenue outcomes
  • Strong cross-functional collaborator. You can work with Sales, Product, and Engineering without losing momentum.
  • You write clearly, think in systems, and ship things.
  • Experience with PLG (product-led growth), open source, or freemium sales motions is nice to have.
  • Familiarity with workflow automation or developer tooling is nice to have.
Benefits
  • Competitive compensation 💸 – We offer fair and attractive pay.
  • Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
  • Work/life balance 🏖️ – We work hard but ensure you have time to recharge:
  • Europe: 30 days of vacation, plus public holidays wherever you are.
  • US: 20 vacation days, 8 sick days, plus public holidays wherever you are.
  • Health & wellness 🩺 –
  • Europe: We provide benefits according to local country norms.*
  • US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
  • Future planning 💰 –
  • Europe: We provide pension contributions according to local country norms.*
  • US: 401(k) retirement plan with a 4% employer match.
  • Financial security 🛡️ –
  • Europe: We provide benefits according to local country norms.*
  • US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
  • Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
  • A passionate team 🤩 – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
  • Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
  • Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about.
  • AI enablement 🤖 – We believe in working smarter—everyone gets an unlimited AI budget to explore and use the best tools to boost productivity and creativity.
  • Transparency 🙏 – We all know what everyone’s working on, how the company is doing—the whole shebang.
  • An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle strategyCRM programsmarketing automationdata-driven analysisworkflow automationproduct-led growthcustomer retentioncustomer patternssegmentationexperimentation
Soft Skills
cross-functional collaborationclear writingsystem thinkingcontinuous improvement