Digital Marketing Manager

n Human Resources & Management Systems [ nHRMS ]

Digital Marketing Manager responsible for performance marketing and lead generation in HVAC. Overseeing paid campaigns on Google Ads, Meta Ads, and LinkedIn while maximizing lead quality.

Posted 4/13/2026full-timeThane • 🇮🇳 IndiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and drive end-to-end performance marketing and B2B lead generation
Responsible for generating high-quality leads (MQLs), optimizing cost (CPL/CPA), and maximizing return on ad spend (ROAS)
Track KPIs: CPL, CTR, CPA, funnel metrics
Plan and execute paid campaigns on Google Ads, Meta Ads, and LinkedIn

Requirements

What you’ll need

3–5 years in performance marketing (B2B preferred)
Strong expertise in Google Ads & LinkedIn Ads
Experience managing agencies/vendors
Knowledge of GA4, GTM, and analytics tools
Strong analytical and communication skills

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketingB2B lead generationMQLsCPLCPAROASGoogle AdsLinkedIn AdsGA4GTM

Soft Skills

analytical skillscommunication skills