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Digital Marketing Manager
n Human Resources & Management Systems [ nHRMS ]
full-time
Posted on:
Location Type: Hybrid
Location: Thane • India
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About the role
- Own and drive end-to-end performance marketing and B2B lead generation
- Responsible for generating high-quality leads (MQLs), optimizing cost (CPL/CPA), and maximizing return on ad spend (ROAS)
- Track KPIs: CPL, CTR, CPA, funnel metrics
- Plan and execute paid campaigns on Google Ads, Meta Ads, and LinkedIn
Requirements
- 3–5 years in performance marketing (B2B preferred)
- Strong expertise in Google Ads & LinkedIn Ads
- Experience managing agencies/vendors
- Knowledge of GA4, GTM, and analytics tools
- Strong analytical and communication skills
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingB2B lead generationMQLsCPLCPAROASGoogle AdsLinkedIn AdsGA4GTM
Soft Skills
analytical skillscommunication skills