Content and Growth Manager

Myzone

Content and Growth Manager building Myzone’s connected fitness technology content engine across B2B and B2C audiences. Driving demand, conversion, CRM progression, and sales enablement through measurable multi-channel content.

Posted 8/6/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and optimizing content strategies for B2B and B2C audiences, with a strong focus on demand creation, conversion, and engagement. Proficient in leveraging data insights to enhance content effectiveness and collaborating across teams to deliver high-quality, brand-aligned materials.

Highest-signal resume keywords

Content DevelopmentB2B and B2C MarketingData-Driven InsightsStrong Writing SkillsCollaboration with Cross-Functional Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyDemand GenerationConversion OptimizationLifecycle Content CreationPerformance TrackingWeb Content ManagementEmail MarketingSocial Media ContentShort-Form Video ProductionSales Enablement Materials

Soft Skills

Strong StorytellingOrganizational SkillsPrioritization SkillsProject ManagementCommunication Skills

Tools & Technologies

CRM SystemsDigital Marketing ToolsContent Management SystemsAnalytics PlatformsSocial Media Platforms

Industry Keywords

Fitness IndustrySaaSConsumer BrandsTech IndustryGrowth Marketing

About the role

Key responsibilities & impact

Build and run Myzone’s global content engine across B2B and B2C audiences
Develop content across product, proof, and motivation/MoTech pillars
Turn internal product, sales, customer success, and leadership knowledge into scalable content
Own and maintain a prioritised content roadmap aligned to commercial objectives
Create content supporting demand creation, conversion, enquiry, purchase, adoption, and engagement
Optimise website journeys, landing pages, and conversion touchpoints with Digital
Create and optimise B2B and B2C lifecycle content for lead nurture, product onboarding, retention, and engagement
Partner with CRM to improve funnel progression and lifecycle messaging
Support content execution across LinkedIn, short-form video, email, and CRM
Adapt content for different formats, platforms, and audiences
Create sales and product enablement materials including case studies, one-pagers, decks, and supporting materials
Collaborate with Creative to brief and develop commercially effective, brand-aligned assets
Track and report engagement, website conversion, CRM performance, pipeline, and revenue contribution
Use data and user behaviour insights to test, learn, iterate, and refine content
Coordinate content across campaigns, launches, and initiatives with Digital, CRM, Creative, Product, Sales, and Marketing teams

Requirements

What you’ll need

Senior level experience in content, marketing, or growth roles within fitness, tech, SaaS, or consumer brands
Strong writing and storytelling skills
Ability to turn complex ideas or product features into clear, compelling content
Comfortable working across B2B and B2C audiences and funnel stages
Commercial understanding of demand, conversion, engagement, and revenue
Ability to turn unstructured input into structured, high-quality output
Experience across web, email/CRM, social, and short-form video
Experience collaborating with creative, digital, CRM, product, and sales teams
Comfortable working at pace with a bias toward action and delivery
Strong organisational and prioritisation skills
Ability to manage multiple projects and stakeholders
Experience using performance insights to improve content effectiveness
Fluent in English with excellent communication skills
Willingness to travel occasionally as required
Experience in the fitness industry or adjacent categories is a plus, but not essential

Benefits

Comp & perks

Hybrid or remote working
Flexible working hours
25 days holiday per annum, plus bank holidays
Additional holiday opportunities via Myzone Team challenges
5% employee pension contribution, 3% employer contribution
Free Myzone wearable and/or Myzone Go subscription