Mythical

Marketing

• Develop and lead go-to-market and O+O promotional campaigns driving acquisition and retention
• Define campaign audiences, identify marketing placements, and analyze KPIs
• Manage CRM strategy, email campaigns, SMS, database management, subscription flows, and lifecycle campaigns
• Elevate organic social and paid media with the Director, Social Media
• Manage website and app merchandising and publish consumer-facing content
• Perform quality assurance for video episodes and review captions
• Manage Memberful/Patreon, Discord, livestreamed video, media players, Monday.com, and website publishing
• Identify video moments for short clips and develop content strategies
• Ideate and occasionally create graphics for website, email, and social platforms
• Manage content/posting release calendars and weekly and monthly marketing plans
• Monitor and moderate Discord, AMAs, livestreams, and social channels
• Lead community engagement and user-generated-content activations
• Assist members and customers across email, Discord, social media, and website comments
• Develop customer-support and FAQ response guides
• Lead interactions with the external customer-support team
• Track monthly KPIs and provide performance insights and recommendations
• Translate business goals into marketing campaigns and community activations
• Monitor competitor strategies, industry trends, and new product features

Marketing Manager

Product Marketing

• Own product marketing across the portfolio, including positioning, messaging, and go-to-market planning.
• Drive launches end to end, from narrative development through execution.
• Serve as a connection point between Product, Studio, and Marketing teams, translating product roadmaps into positioning, go-to-market strategy, and launch plans.
• Initiate or take on product marketing, brand, and partnership initiatives, scoping each into a clear plan and executing end to end.
• Flex across multiple products and workstreams as priorities and timing shift, applying product marketing rigor across the portfolio rather than to a single title.
• Shape brand and non-performance marketing, including social-native, creator-style content across owned channels such as blogs, social accounts, and campaigns outside of paid and user acquisition.
• Activate and help execute brand and licensing partnerships sourced at the studio level, coordinating across internal teams and external partners.
• Partner closely with Growth and Lifecycle teams to align brand and product marketing with acquisition and retention efforts.
• Coordinate lifecycle and CRM touchpoints that support launches and partnerships.
• Provide clear, regular updates on the status and impact of product marketing, brand, and partnership workstreams.

Marketing Manager

Product Marketing Manager