Marketing Manager – Hereditary Cancer

Myriad Genetics

Marketing Manager driving the downstream strategy and activation for Myriad’s Hereditary Cancer portfolio. Engaging genetic experts to drive awareness, education, and conversion.

Posted 5/23/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $117,300 - $140,800 per yearWebsite

About the role

Key responsibilities & impact

Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products.
Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels.
Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion.
Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption.
Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy & activation.

Requirements

What you’ll need

Bachelor’s degree in marketing, life sciences, biology, business, or related field; advanced degree preferred.
5–7+ years of experience in healthcare, diagnostics, life sciences, or pharmaceutical marketing.
Demonstrated experience launching healthcare products with accountability for downstream marketing execution.
Experience in genetics/genomics, oncology, or diagnostics industry strongly preferred.
Proven ability to translate complex clinical and scientific concepts into clear, compelling marketing materials.
Experience working cross-functionally in a regulated healthcare environment.

Benefits

Comp & perks

Health insurance
401(k) matching
Remote work options
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

downstream marketing strategymarketing executionproduct launchcampaign developmentcustomer insights synthesiscompetitive intelligence analysismarket trend analysisvalue proposition developmentmessaging framework translationintegrated marketing plans

Soft Skills

collaborationcommunicationleadershipcross-functional teamworkstrategic thinkingcreativityproblem-solvingadaptabilitycustomer focusanalytical skills