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Content Strategy Lead
MyFundedFuturesLeading brand strategy and engagement for My Funded Futures in the prop trading industry. Creating meaningful content and community connections across various channels.
About the role
Key responsibilities & impact- Develop the overarching content strategy that connects products, promotions, education, community, and brand into one cohesive story.
- Help shape how MFFU communicates across social, web, video, community, and other customer touchpoints.
- Identify opportunities to create content that is timely, relevant, and meaningful to traders—not just promotional.
- Provide strategic direction and coaching to content creators and community team.
- Build repeatable content frameworks that increase engagement, conversation, and brand affinity.
- Stay deeply connected to trading culture, content trends, and the platforms where customers spend their time.
- Partner with Marketing, Product, Growth, and Executive Leadership to turn business priorities into content people actually want to engage with.
- Help connect launches, promotions, product updates, market events, and customer insights into cohesive campaigns and storytelling.
- Ensure content is educational, entertaining, and valuable—not just another advertisement.
- Partner with internal stakeholders and affiliate partners to strengthen overall organic presence while creating content that earns attention first.
- Help identify opportunities for new web content, educational resources, and thought leadership that strengthen the brand over time.
Requirements
What you’ll need- Building content strategies that drive both brand awareness and business growth.
- Growing business or brand social channels (not just personal creator accounts).
- Creating content that consistently earns engagement and organic reach.
- Understanding what resonates with online communities and how trends translate into business opportunities.
- Collaborating with creators, designers, video teams, and marketers to bring ideas to life.
- Balancing creativity with data and business objectives.
Benefits
Comp & perks- comprehensive benefits
- performance-based incentives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Content CreationContent Framework DevelopmentStrategic DirectionMarket Event IntegrationEducational Resource Development
Soft Skills
CoachingCollaborationCreativityCommunication