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Senior Ad Operations Manager
MyFitnessPalSenior ad operations leader optimizing MyFitnessPal’s advertising across app, email, social, and programmatic channels. Driving campaign performance, yield, revenue growth, automation, and privacy-compliant audience activation.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital advertising operations, including campaign execution, optimization, and reporting across various channels. Proficient in managing relationships with advertising technology platforms and applying data-driven strategies for revenue maximization and audience activation.
Highest-signal resume keywords
Digital Advertising OperationsGoogle Ad Manager (GAM)Programmatic AdvertisingYield OptimizationCampaign Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad VerificationAttributionMeasurement PlatformsInventory ManagementCampaign TraffickingRevenue OperationsFirst-Party Audience ActivationGDPR ComplianceCCPA ComplianceData Analysis
Soft Skills
Project ManagementOrganizational SkillsInfluencing StakeholdersPresentation SkillsBalancing Priorities
Tools & Technologies
TableauBrazeAirtableSSPsDSPs
Industry Keywords
Digital PublisherMedia CompanyEmail AdvertisingPaid Social ActivationAudience Extension
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Lead execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnership, programmatic, email sponsorship, paid social, audience extension, and emerging products
- Monitor campaign pacing and performance, resolve delivery issues, and ensure client commitments are met
- Apply quality assurance and operational best practices to campaign execution
- Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch and scale campaigns
- Lead advertiser and agency conversations with technical guidance, campaign recommendations, and strategic solutions
- Activate first-party audiences with data partners in privacy-compliant ways
- Evaluate and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks
- Develop scalable workflows, documentation, automation, and operational best practices
- Develop and execute yield optimization strategies across direct and programmatic demand
- Analyze campaign, inventory, pricing, and revenue performance to maximize advertising revenue
- Partner with Sales and Finance on forecasting, inventory planning, pricing, and revenue optimization
- Present recommendations and business insights to leadership and cross-functional stakeholders
- Manage relationships with advertising technology platforms, including GAM, SSPs, DSPs, measurement partners, and audience activation providers
- Evaluate advertising technologies, tools, and workflows
- Drive automation initiatives to improve campaign scalability
- Monitor industry trends, privacy regulations, identity solutions, and emerging advertising technologies
Requirements
What you’ll need- 8+ years of experience in digital advertising operations
- Experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, or retail media
- Experience in a mobile app, digital publisher, or media company strongly preferred
- Expert knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies
- Experience with ad verification, attribution, measurement, and reporting platforms
- Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations
- Experience supporting CRM and email advertising programs, paid social activation, or audience extension initiatives
- Familiarity with Braze, Airtable, or similar customer engagement platforms is a plus
- Understanding of first-party audience activation, GDPR, CCPA, identity solutions, and consent frameworks
- Experience using Tableau or similar analytics and reporting tools
- Ability to present insights and recommendations to senior leadership, advertisers, agencies, and technology partners
- Ability to influence cross-functional stakeholders without direct authority
- Strong project management and organizational skills
- Ability to balance multiple priorities in a fast-paced environment
Benefits
Comp & perks- Healthcare benefits
- Parental planning
- Mental health benefits
- Annual performance bonus
- 401(k) plan and employer match
- Responsible Time Off flexible time-off policy
- Monthly wellness allowance
- Monthly technology allowance
- Volunteer days off: 2 days per calendar year
- Mentorship program
- Paid maternity and paternity leave
- Fertility-related assistance
- Dedicated mental health days
- Peer reward and recognition platform
- MyFitnessPal Premium access
- Virtual learning and development library
- Training opportunities
- Medical, dental, and vision benefits
- Retirement savings program with competitive employer match
- Opportunities for in-person team connections and annual company gathering