Growth Marketing Specialist

MyFitnessPal

Growth Marketing Specialist managing user acquisition across various channels for MyFitnessPal's Cal AI division. Collaborating with teams to optimize campaigns and enhance performance metrics.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $70,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis
Contribute to retention and engagement initiatives through channel execution and lifecycle insights
Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams
Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions
Build and maintain testing frameworks for paid ads, creative, landing pages, and offers
Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution
Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution
Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed.

Requirements

What you’ll need

2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product
Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus
Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics
Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists
Analytical mindset with comfort working in dashboards, attribution tools, and performance data
Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar
Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.

Benefits

Comp & perks

healthcare
parental planning
mental health benefits
annual performance bonus
401(k) plan and match
responsible time off
monthly wellness and technology allowances

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid advertising campaignsperformance marketinguser acquisitionconversion optimizationcampaign performance analysiscreative testingdata analysissubscription app economicsgrowth experimentationproject management

Soft Skills

analytical mindsetclear communicationcollaborationproblem-solvingadaptabilitytime managementdecision makingcreativityattention to detailstrategic thinking