Senior Influencer Marketing Specialist

MyFitnessPal

full-time

Posted on: 12/31/2025

Location Type: Remote

✨ AI Apply

💰 $80,000 - $100,000 per year

About the role

Build and maintain relationships with influencers, content creators, and talent partners
Identify and recruit influencers that align with brand goals and audience segments
Lead outreach, negotiation, contracting, and deal management for influencer collaborations
Coordinate briefing, content approvals, and deliverables across internal teams and creators
Manage influencer calendars, contracts, and payment workflows
Track and report on KPI performance (reach, engagement, conversion, ROI) for all influencer initiatives
Collaborate with Paid Social, Creative, and Analytics teams to amplify content performance
Manage freelancers, agency partners, and creator networks supporting campaign execution
Monitor industry trends, competitive activity, and emerging platforms to inform strategy

4+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
Proven success in managing end-to-end influencer campaigns and partnerships
Strong negotiation, communication, and project management skills
Comfort with data and reporting — ability to translate metrics into insights and recommendations
Experience with influencer and social analytics preferred
Strong organizational skills and ability to manage multiple campaigns simultaneously

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

influencer marketingdigital marketingcampaign managementdata analysissocial analyticsKPI performance trackingcontract negotiationproject management

Soft Skills

communicationnegotiationorganizational skillsrelationship buildingcollaborationinsight translation