MyBikePlan

Growth Marketing

• Own and hit the purchase targets: You are accountable for the number of bikes sold — across online, showroom, and other channels.
• Define the growth strategy: You create a commercial roadmap for the next 12–24 months and drive it across the business.
• Run and scale performance marketing: You manage our Meta, Google, and other digital campaigns with clear ROI targets.
• Continuously improve website conversion: You work closely with design and tech to optimize our website UX via A/B tests and CRO.
• Develop new channels and initiatives: Whether it’s referral programs, partnerships, influencers, or new product categories — you test, validate, and scale.
• Build and lead your team: You lead a multidisciplinary team across marketing, design/UX, and sales operations — with a clear focus on delivering commercial outcomes.
• Use data to drive decisions: You define, track, and report on KPIs (purchases, CAC, ROAS, conversion rates, etc.) and translate insights into action.

Head of Growth – Member of Executive Team