Senior Paid Social Strategist – Meta, TikTok

MVR Digital

Senior Paid Social Strategist managing Meta and TikTok campaigns for MVR Digital, a performance marketing agency serving growth-stage brands. Owning optimization, creative testing, analytics, client strategy, and buyer mentorship.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $5,500 - $7,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing paid social strategies across Meta and TikTok, with a strong focus on campaign management, performance analysis, and creative optimization. Proven ability to manage substantial budgets and deliver measurable improvements in ROAS, CPA, and MER.

Highest-signal resume keywords

Paid Social Strategy DevelopmentMeta Advertising ExpertiseTikTok Ads ManagementAnalytical Performance AnalysisClient Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBudget OptimizationCreative TestingAudience StrategyAttribution ConceptsGA4 ProficiencyCAPI KnowledgeSignal Quality ManagementPerformance AnalysisExperiment Planning

Soft Skills

Attention to DetailCreative InstinctsMentoring AbilityDecision-MakingClient-Facing Confidence

Tools & Technologies

Meta Ads ManagerTikTok Ads ManagerLooker StudioGoogle Analytics 4UTM Tracking

Industry Keywords

E-CommerceDirect-to-ConsumerLuxury Brand ExperiencePaid Social AdvertisingKPI Management

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Develop and execute paid social strategies across Meta and TikTok aligned to client goals, budgets, and KPIs
Manage and scale campaigns end to end, including daily optimization, structured creative testing, budget pacing, and audience strategy
Own Advantage+ Shopping, CBO, and ABO decisions
Build and run TikTok campaigns, including Spark Ads and TikTok Shop where relevant
Analyze performance by creative, audience, placement, and funnel stage to guide decisions and roadmaps
Plan and run experiments across creative, segmentation, bidding, and landing pages
Flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact
Monitor accounts daily
Review and QA campaign builds from other buyers before launch and provide actionable feedback
Partner with Client Success to build reporting cadence, craft narratives, and prepare monthly decks with insights and recommendations
Brief creative directly and provide feedback on concepts, hooks, and iterations
Partner with analytics to ensure clean tracking, CAPI and Pixel quality, UTM hygiene, GA4 accuracy, and workable attribution
Mentor junior buyers and contribute to shared processes, templates, and documentation

Requirements

What you’ll need

Four or more years of hands-on paid social experience in an agency or high-growth environment
Proven success managing paid social budgets of $100K per month or more
Clear ROAS, CPA, and MER improvements
Deep Meta expertise across Advantage+, CBO, signal quality, and CAPI
Real TikTok Ads experience, including Spark Ads and TikTok Shop
Direct-to-consumer or e-commerce ownership
Premium or luxury brand experience is a strong plus
Strong creative instincts and ability to brief, critique, and iterate creative
Fluency with GA4, Looker Studio, attribution concepts, and testing frameworks
Sharp analytical skills and impeccable attention to detail, especially in QA and tracking
Excellent English communication skills and confidence in client-facing settings
Ownership, thoughtful pushback, and clear decision-making

Benefits

Comp & perks

Paid time off
Paid company holidays
Flexible Fridays
Remote first collaboration
Quarterly performance bonus potential
Supportive leadership and a kind, ambitious team
Career incubator, grow across platforms, industries, and leadership