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Creative Strategist
MVR DigitalCreative Strategist owning the link between performance data and creative output for luxury and premium DTC clients at MVR Digital. Requires hands-on UGC scripting experience and structuring briefs based on ad performance.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creative strategy and performance marketing, with a strong focus on writing structured creative briefs and hands-on UGC scriptwriting. Proficient in managing multiple client accounts in a fast-paced agency environment while leveraging data from Meta Ads Manager and Google Ads.
Highest-signal resume keywords
Creative StrategyPerformance MarketingUGC ScriptwritingMeta Ads ManagerGoogle Ads Reporting
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Brief WritingData AnalysisAudience SegmentationTrend TrackingTesting Roadmap Development
Soft Skills
Strong Written CommunicationProject Management
Tools & Technologies
Meta Ads ManagerGoogle AdsCreative Asset Library
Industry Keywords
DTCE-commerceUGCTikTokInstagram
About the role
Key responsibilities & impact- Read Meta and Google ad performance data daily.
- Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating.
- Translate signals into structured creative briefs.
- Build and prioritize a testing roadmap with media buyers.
- Brief designers, video editors, copywriters, and UGC creators.
- Maintain a tagged creative asset library.
- Track UGC and short-form trends across TikTok and Instagram.
- Write UGC-style scripts with hooks and CTAs.
Requirements
What you’ll need- 3+ years in creative strategy, performance marketing, or a closely related role
- Demonstrated experience writing structured creative briefs, not mood boards.
- DTC or e-commerce experience strongly preferred.
- Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.
- Strong written communication.
- Hands-on UGC scriptwriting experience.
- Working fluency in Meta Ads Manager and Google Ads reporting.
Benefits
Comp & perks- PTO
- paid holidays
- flexible Friday's