MUSEUM OF ICE CREAM

Advertising Manager

MUSEUM OF ICE CREAM

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $100,000 - $130,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Swift

About the role

  • Own the execution and optimization of all paid digital campaigns across key platforms, including Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
  • Maintain a deep, hands-on working knowledge of platform dashboards, campaign setup best practices, targeting, bidding, and budget allocation to ensure maximum efficiency.
  • Emphasize active campaign management, making swift, data-driven decisions on budget shifts, creative rotations, and targeting adjustments without relying solely on algorithmic optimization.
  • Design and implement rigorous creative testing methodologies (ad copy, images, video) across all platforms to continually improve click-through and conversion rates.
  • Partner closely with the UI/UX and Web Development teams to evaluate the entire purchase journey, ensuring a seamless and high-converting experience from initial ad click through to final conversion.
  • Analyze landing page performance and provide data-backed recommendations for optimization, ensuring alignment between ad messaging and on-site experience.
  • Develop comprehensive media strategies that integrate digital efforts with upper-funnel initiatives, including the development and management of Out-of-Home (OOH) media plans.
  • Serve as the primary liaison for the external paid media agency, overseeing their execution, ensuring adherence to budget, and holding them accountable for performance targets and strategic direction.
  • Monitor and analyze the performance of marketing channels and campaigns, providing clear, regular reports on efficiency and impact against goals.

Requirements

  • 5+ years of direct, hands-on experience managing and optimizing paid media campaigns with significant budgets.
  • Expert-level proficiency in Google Ads and Meta Ads Manager, including campaign setup, bidding strategies, and dashboard navigation.
  • Proven commitment to a performance-minded approach, with a measurable track record of improving ROI and key metrics.
  • Demonstrated experience in managing a paid media agency or multiple agency relationships.
  • Experience collaborating with UI/UX, Product, or Web Teams to improve the customer journey.
  • Practical experience in the development and execution of Out-of-Home (OOH) media plans.
  • Strong analytical skills with proficiency in Google Analytics/Adobe Analytics and conversion tracking technologies.
  • Bachelor’s degree in Marketing, Business, or a related quantitative field.
Benefits
  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
  • Ability to advance within the organization

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media campaign managementcampaign optimizationcreative testing methodologiesdata-driven decision makinglanding page performance analysismedia strategy developmentOut-of-Home (OOH) media planningconversion trackingROI improvementbidding strategies
Soft skills
analytical skillscollaborationcommunicationperformance-minded approachaccountabilitystrategic directionproblem-solvingreportingrelationship managementcreativity
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in a related quantitative field