Murfy

CRM Project Manager

Murfy

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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Salary

💰 €35,000 - €43,000 per year

About the role

  • You are responsible for communications via the CRM tool.
  • Make CRM communications (email, SMS and other relevant digital channels) a lever for customer relations in support of operations, acquisition, cross-sell and up-sell.
  • Ensure the communication journey with the customer is smooth and seamless.
  • Optimize and improve transactional communications by aligning them with a customer account undergoing redesign.
  • Implement customer journeys across all Murfy activities.
  • Set up campaigns for the acquisition team (cross-sell, database extracts for networks, etc.).
  • Track and report on campaigns.
  • Keep the mapping of customer journeys and their changes up to date (collective knowledge base).
  • Analyze performance to make recommendations and improve campaigns.

Requirements

  • Proficiency with one or more B2C CRM tools (e.g., Batch, Brevo, Customer.io)
  • At least 3 years' experience creating and modifying campaigns, managing data and customer segments, webhooks, triggers, and automations
  • Attention to detail and awareness of the impact of each action on customers and the business
  • Ability to run A/B tests and derive actionable learnings
  • Monitor database evolution (deduplication, archiving, data deletion, etc.)
  • Personalization of journeys: design and improve marketing automation scenarios based on customer journeys (welcome cycle, re-engagement cycle, triggers)
  • Strong analytical skills to analyze complex quantitative and qualitative data resulting from campaign changes (on our primary tool: Customer.io) and draw clear operational conclusions
  • Update campaign mapping and changes in the tool to enable controlled impact tracking
  • Set up and monitor tests to improve the quantitative and qualitative performance of customer communications
  • Segment and analyze customer behavior
Benefits
  • Swile meal voucher card: €10/day, with €6 covered by Murfy
  • AXA health insurance: employee share covered 100% by Murfy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C CRM toolscampaign creationdata managementcustomer segmentationwebhookstriggersautomationsA/B testingmarketing automationdata analysis
Soft Skills
attention to detailanalytical skillscommunicationproblem-solvingorganizational skills