Mural

Senior Segment Marketing Manager, AI

Mural

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $130,000 - $160,000 per year

Job Level

Senior

About the role

  • Own messaging and positioning: with a deep understanding of the Core and Admin segment, create differentiated messaging and positioning that speaks to the needs and challenges of these users and decision makers.
  • Understand the competitive landscape: Have a clear understanding of competitor offerings to best position Mural and its feature set in the market and translate into pricing and packaging strategy as well as influence future roadmap.
  • Nail product-market fit: surface customer insights, competitive intel, feedback, and trends to define pricing and packaging, target personas, and go-to-market strategy
  • Lead product launches: Define messaging, assets, and launch strategy for new features to ensure GTM readiness and help drive lead and user growth
  • Create high-impact content: Develop scalable, audience-specific materials tailored to business decision-makers and users.
  • Own customer comms: Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement.
  • Enable sales & success: Provide GTM teams with customer-facing assets, and internal guides to position features effectively and accelerate deals.
  • Collaborate cross-functionally: Partner with product, creative, growth, GTM, and enablement teams to set launch goals and deliver successful outcomes.
  • Track and analyze product usage, engagement, and lifecycle health for the segment to identify opportunities for deeper value realization.

Requirements

  • SaaS experience is required
  • 7+ years in product marketing, with proven experience building integrated campaigns for technical audiences.
  • Experience marketing to R&D teams; ability to understand their workflows, tools, and priorities.
  • Strong research skills—comfortable conducting both quantitative and qualitative analysis to inform strategy.
  • Exceptional project and stakeholder management skills, able to lead cross-functional initiatives end-to-end.
  • Excellent communicator and storyteller and content creator, able to translate complex ideas into clear, compelling narratives.
  • Comfortable experimenting with new approaches, including the use of AI tools to improve efficiency and insight generation.
Benefits
  • Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcampaign buildingcustomer insightscompetitive analysispricing strategygo-to-market strategycontent creationdata analysisSaaS
Soft skills
project managementstakeholder managementcommunicationstorytellingcollaborationresearchcreativityadaptability
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