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MURAL

Senior Product Manager – Growth & Engagement

MURAL

Senior Product Manager for self-serve growth and engagement at Mural. Driving product strategy and execution to enhance user engagement and retention.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $177,160 - $221,450 per yearWebsite

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage
  • Build and optimize the invite, sharing, and join experience
  • Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more
  • Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel
  • Run a continuous experimentation practice and define the metrics and instrumentation that prove impact
  • Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue
  • Collaborate with Sales on the transition from self-serve to sales-assisted growth
  • Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience

Requirements

What you’ll need
  • 5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth
  • A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery
  • Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly
  • Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners
  • A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue
  • Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like
  • Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders
  • A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality
  • Experience with collaboration, productivity, or canvas and whiteboarding products
  • Experience owning monetization, pricing, or packaging in a self-serve model
  • Experience partnering with or inside growth marketing to drive acquisition and re-engagement
  • Experience bridging product-led growth to a sales-assisted or enterprise motion

Benefits

Comp & perks
  • Health insurance
  • Bonuses
  • Professional development opportunities
  • Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product managementgrowthengagementactivationproduct-led growthA/B testingSQLproduct analyticsmonetizationpricing
Soft Skills
communicationexecutionjudgmentcollaborationdata-driven decision makingadaptabilitystrategic thinkingproblem-solvingstakeholder managementbias toward action