Define and evolve the positioning, messaging, and value narrative for the Transformation Leader.
Partner with LUMA Product and Revenue Teams to shape Transformation offerings using market insight, customer feedback, and competitive intelligence.
Translate products, services, and use cases into clear, customer-centric value that can be understood by net-new products, Mural’s install base, LUMA alumni and prospects, and internal Go-to-Market teams.
Own go-to-market strategy for LUMA Products and Services, including joint sales motion with Mural Software products, from early validation through GA and iteration.
Develop launch narratives, customer-facing assets, and internal enablement materials to support Sales, Customer Success, and Marketing.
Partner closely with Segment Marketers to activate stories across audience-specific campaigns and lifecycle motions.
Collaborate with Content Marketing, Demand Generation, and Communication Teams to shape thought leadership, product storytelling, and top-of-funnel narratives related to Human-Centered Design and AI Transformation.
Serve as a trusted partner to Product, Sales, Lifecycle, and Marketing teams on Go-to-Market strategy, AI strategy and execution.
Provide clarity and alignment across teams working on AI initiatives, balancing consistency with flexibility across segments and use cases.
Track and analyze adoption, usage, and engagement to identify opportunities to improve value realization and inform future GTM strategy.

Requirements

7+ years of experience in product marketing, product management, or adjacent roles within Consulting, Professional Services and/or B2B SAAS.
Strong customer and market research skills, with the ability to translate insight into clear strategic direction.
Experience scaling products and services that have identified product market-fit.
Ability to collaborate deeply with Design and Product Teams, and credibility discussing human-centered design methodologies without needing to be hands-on technical.
Proven storytelling and content instincts—able to shape narratives that work across thought leadership, campaigns, and product launches.
Experience supporting or partnering with GTM teams, including Sales and Lifecycle, through messaging, enablement, and launch execution.
Strong judgment, prioritization, and stakeholder management skills in fast-moving environments.
LUMA or other Human-Centered Design Certification a plus.

Benefits

Equal Opportunity
Accommodations for disabled individuals during application and interview process

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingproduct managementcustomer researchmarket researchgo-to-market strategyhuman-centered designstorytellingcontent creationproduct launchB2B SaaS

Soft Skills

collaborationstakeholder managementjudgmentprioritizationcommunicationstrategic thinkingadaptabilitycreativityanalytical skillscustomer-centric mindset

Certifications

LUMA CertificationHuman-Centered Design Certification