Mundiale

CRM Specialist

Mundiale

full-time

Posted on:

Location Type: Hybrid

Location: Belo Horizonte • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Manage and optimize the customer journey, from onboarding through retention and reactivation.
  • Analyze and collect data on customer behavior to identify opportunities for growth and personalization.
  • Develop and execute strategic email, push, and SMS campaigns to warm leads and nurture customers, ensuring data quality and proper segmentation.
  • Create tailored solutions to meet our customers’ needs, implementing loyalty programs and other initiatives.
  • Conduct A/B tests and other optimizations to continuously improve open rates, clicks, and conversions, generating more opportunities for the Sales and Customer Success teams.
  • Monitor and report key KPIs (such as churn, LTV, CTR, and conversion rates) and provide actionable insights to leadership.
  • Work closely with Marketing, Product, and Growth teams to ensure a cohesive, results-driven strategy.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a CRM Specialist in a B2B environment, with a focus on HubSpot.
  • Deep knowledge of HubSpot, including automations, reporting, and pipelines.
  • Ability to work with databases and perform complex analyses.
  • Intermediate proficiency in Excel and Google Sheets.
Benefits
  • Competitive salary package;
  • Flexible benefits (you choose how to use it according to your needs: culture, transportation app, subscriptions, gym, meals, etc.);
  • Unimed Unipart Health Plan;
  • Odontoprev Dental Plan;
  • Career development path;
  • Birthday day off;
  • Short Friday;
  • Hybrid work model (Belo Horizonte and surrounding area);
  • Collaborative and dynamic work environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisA/B testingemail marketingpush marketingSMS marketingcustomer segmentationKPI monitoringdatabase managementExcelGoogle Sheets
Soft skills
strategic thinkingcommunicationcollaborationproblem-solvingcustomer focus
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications