Email CRM & Automation Manager

Mumsnet

Email CRM & Automation Manager at Mumsnet reinventing email engagement across audience segments. Build and optimize email CRM strategies leveraging AI and automation for better user experiences.

Posted 5/26/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £35,000 - £40,000 per yearWebsite

About the role

Key responsibilities & impact

CRM, automation & audience engagement
Own and evolve Mumsnet’s ESP and email automation infrastructure.
Build and optimise onboarding, retention and reactivation journeys.
Develop behavioural segmentation and targeting approaches to improve relevance and engagement.
Support the development of personalised and automated email products.
Help connect audience insight and user behaviour with CRM activity.
Monitor and analyse email performance, identifying trends, opportunities and optimisation priorities.
Develop reporting and insight loops that help improve engagement, traffic and retention.
Run structured experimentation across subject lines, content structures, journeys and send logic.
Work with editorial, commercial and audience teams to identify high-performing content opportunities.
Actively experiment with AI tools and workflows to improve productivity, insight generation, analysis, optimisation and automation.
Explore practical ways AI can support CRM workflows, reporting, personalisation and audience engagement.
Contribute to the future direction of Mumsnet’s engagement strategy.
Help rethink how email products should evolve alongside changing audience behaviours, recommendation systems and platform dynamics.
Support experimentation around new formats, journeys and engagement approaches.

Requirements

What you’ll need

Learns quickly and enjoys solving problems
Is highly curious about audience behaviour and engagement
Is comfortable with data and performance analysis
Can think strategically as well as execute operationally
Enjoys experimentation and iteration
Is highly organised and operationally reliable
Is comfortable working with AI tools and exploring new workflows
Is excited by the opportunity to help shape a major platform’s next phase of engagement growth
Hands-on experience working with ESPs, CRM systems, automation platforms and behavioural segmentation is important for this role

Benefits

Comp & perks

Salary: £35,000 - £40,000
Hybrid working — 2 days in the London office (Wednesday & Thursday)
10 Weeks Work from Anywhere
ChatGPT Pro Account for AI learning
Real autonomy and ownership from day one
Buy More Holiday Scheme — Sometimes 25 days just isn't enough
Cycle2Work Scheme*
Employee Assistance Programme
Mumsnet Workplace Pension Scheme
Electric Vehicle Scheme*
Leisure & Retail Perks via Perkbox
BUPA Private Medical or Dental Cover*
Enhanced Parental Leave
Monthly Team Social Events
Annual Team Bonus Opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email automationbehavioural segmentationdata analysisperformance analysisexperimentationpersonalisationaudience engagementreportingoptimisationCRM systems

Soft Skills

problem solvingcuriositystrategic thinkingoperational executionorganisationreliabilityadaptabilitycreativitycollaborationinsight generation