Insight Manager

Mumsnet

Insight Manager leading research projects at Mumsnet. Managing end-to-end research processes and supporting brand partnership pitches with data-driven insights.

Posted 5/12/2026full-timeLondon • 🇬🇧 United KingdomJuniorMid-Level💰 £35,000 - £37,000 per yearWebsite

About the role

Key responsibilities & impact

Managing research projects end-to-end: from briefing and methodology design through to data collection, analysis, and final reporting.
Working across a range of methods including social listening, online surveys, qualitative discussion, and community platform data analysis.
Developing story-driven reports and presentations that translate findings into clear, actionable insight for clients across sectors including finance, charity, and FMCG.
Contributing to research proposals and helping to win new client work.
Liaising with Mumsnet members to encourage participation in Insight projects and the Mumsnet Voices panel.
Pulling together audience insight, community data, and topical trends to support brand partnership pitch decks.
Working with the Brand Partnerships team to identify data stories that strengthen our commercial propositions.
Compiling topical insight packs for internal teams including Marketing, Brand Partnerships, and Campaigns.

Requirements

What you’ll need

Genuine curiosity about people, behaviour, and what drives decision-making.
The ability to find the story in a dataset and communicate it clearly — whether that’s in a client debrief, a pitch deck, or an internal update.
Strong organisational skills and the ability to manage multiple projects and deadlines without things slipping.
Confidence presenting findings to clients and colleagues.
Excellent written communication: clear, precise, and jargon-free.
A collaborative working style with the initiative to take ownership when needed.
Comfortable working with both quantitative and qualitative data.
Proficiency with standard research and presentation tools (Google Workspace, survey platforms, or equivalent).
It’d be great if you also had
2–4 years’ experience in a research, insight, or strategy role (agency or in-house).
Experience with survey scripting, data processing tools, or social listening platforms.
Familiarity with conversational or qualitative analysis techniques.
Experience contributing to commercial pitches or client-facing proposals.
An interest in AI-assisted research methods or natural language processing.

Benefits

Comp & perks

Salary: £35,000 - £37,000
Hybrid working — 2 days in the London office (Wednesday & Thursday)
10 Weeks Work from Anywhere
ChatGPT Pro Account for AI learning
Real autonomy and ownership from day one
The chance to work on projects that shape how one of the UK's best-known digital brands operates
Buy More Holiday Scheme — Sometimes 25 days just isn't enough
Cycle2Work Scheme*
Employee Assistance Programme
Mumsnet Workplace Pension Scheme
Electric Vehicle Scheme*
Leisure & Retail Perks via Perkbox
BUPA Private Medical or Dental Cover*
Enhanced Parental Leave
Monthly Team Social Events
Annual Team Bonus Opportunities
*Benefits with an asterisk are eligible upon successful completion of probationary period.*

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Hard Skills & Tools

data collectiondata analysisqualitative analysissurvey scriptingsocial listeningpresentation developmentreport writingcommunity data analysisquantitative data analysisinsight generation

Soft Skills

curiositystorytellingorganizational skillscommunicationcollaborationinitiativepresentation skillsproject managementclient engagementdeadline management