Programmatic Revenue Analyst

Mumsnet

Own technical and analytical work for Mumsnet's programmatic ad stack, driving revenue through automation and insights. Collaborate across teams to enhance ad performance and support growth initiatives.

Posted 4/24/2026full-timeLondon • 🇬🇧 United KingdomJunior💰 £30,000 - £35,000 per yearWebsite

About the role

Key responsibilities & impact

owning the technical and analytical work that keeps our ad stack running and growing — from partner onboarding and campaign troubleshooting to revenue reporting and automation
SSP onboarding and management: Setting up new partners into our stack (Prebid, Ozone, TAM, App), removing or migrating partners from client-side to server-side, and tracking revenue impact over time
GAM trafficking and troubleshooting: Setting up and troubleshooting programmatic campaigns in Google Ad Manager; diagnosing delivery issues and fixing them
Reporting and analytics: Owning BAU revenue reporting, monitoring bid-level data (bid rates, win rates, latency), running weekly capacity and viewability checks, and support to produce ad hoc and monthly business reports
Automation: Identifying repetitive tasks that can be streamlined and using AI tools to build lightweight solutions (think Google Apps Scripts, workflow automations); you don't need to be an engineer, but you need the curiosity and aptitude to figure things out
Partnership intelligence: Getting to know what each SSP and ad tech partner does, monitoring their performance, flagging concerns, and bringing new products or opportunities to the table
Dynamic pricing and yield: Reviewing dynamic pricing performance and making data-backed recommendations
Ad quality and compliance: Managing ad block policies, dealing with bad ad reports, maintaining ads.txt/app.txt, Prebid maintenance

Requirements

What you’ll need

Baseline technical knowledge - at least one year hands-on experience with programmatic platforms, either buy-side (DSP trading), sell-side (SSP, publisher ad ops), or both. Traders are very welcome. What matters is that you've worked in the stack and understand how the ecosystem fits together.
Genuine analytical curiosity - you enjoy diving into data, and you don't stop at "here's what happened"; you want to know why and what to do about it.
Initiative and self-management - you work well with a clear goal and the autonomy to figure out how to get there; you bring a plan, not just a question.
Aptitude with AI tools - you're comfortable using AI to speed up your work and you're not afraid to experiment; prior experience building scripts or automations is a bonus, not a requirement.
Enthusiasm for learning - programmatic ad tech is complex and fast-moving; you need to enjoy getting to the bottom of things and be willing to research and learn quickly on topics you aren’t familiar with.
Clear communicator - you can explain what you've found in data and why it matters to people who aren't in the weeds with you.
Google Ad Manager and Prebid experience are nice-to-haves, not requirements - we'll teach the right person.

Benefits

Comp & perks

£30,000-£35,000 salary
Hybrid working — 2 days in the London office (Wednesday & Thursday)
Real autonomy and ownership from day one
The chance to work on projects that shape how one of the UK's best-known digital brands operates
Buy More Holiday Scheme — Sometimes 25 days just isn't enough
Cycle2Work Scheme*
Employee Assistance Programme
Mumsnet Workplace Pension Scheme
Electric Vehicle Scheme*
Bespoke Learning Subscriptions + Weekly "Drop Everything and Learn" Time
Leisure & Retail Perks via Perkbox
BUPA Private Medical or Dental Cover*
Enhanced Parental Leave
Wellness Benefits (Daily Workouts & Meditations via Perkbox)
Monthly Team Social Events
Annual Team Bonus Opportunities
10 Weeks Work from Anywhere
*Benefits with an asterisk are eligible upon successful completion of probationary period.*

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

programmatic platformsGoogle Ad ManagerPrebidautomationdata analysisrevenue reportingcampaign troubleshootingdynamic pricingyield managementad quality management

Soft Skills

analytical curiosityinitiativeself-managementaptitude with AI toolsenthusiasm for learningclear communication